Fita Wellness Platform Introduces Paid Subscription Plans, Prepares New Features to Increase the Number of Users

Platform preventive healthcare based reward Fita is preparing to develop a number of new products and features to monetize its business this year. One of them is to introduce subscription-based premium services (subscription) to the user.

In the Executive Power Breakfast session on Sunday (26/2), CEO Fita Reynazran (Rey) Royono said that this premium service is already available on the Fita app, but will only be officially launched in July. He claims that there have been more than 150 transactions for purchasing premium packages per day.

Currently, Fita offers the "Exercise Plan" package with prices ranging from IDR 49 thousand to IDR 55 thousand per purchase. According to Rey, premium services offer points reward larger and can be exchanged for service packages owned Telkomsel. There are also other paid services, namely catering by cooperating with Yellow Fit Kitchen.

"In addition, from an internal survey we conducted, Fita is in third place related top of mind for health applications in Indonesia. Therefore, we will develop several other features and programs, such as critical illness and mental health. We are not only targeting markets that have already aware to preventive healthcare, In fact, the biggest market is those who have never done health activities," explained Rey.

Fita is considered to have had significant achievements in a short time. Since officially launching in November 2021, Fita has bagged more than 1,8 million downloads with 500 thousand active users every month.

Furthermore, Rey said that she wanted to improve the Fita app experience to make it even better rewarding for users. Some of the features that are being worked on are photo sharing features to the community or social media. Then, AI-based features that work to help the accuracy of sports movements with the camera.

There is also a feature that allows users to connect their sports activities to the device w with maximum accuracy. use case Other things that Fita is currently preparing are the purchase of vitamin and supplement products and recommendations for the right insurance package for users.

INDICO's Role

Since March 2022, Fita is no longer under the auspices Telkomsel direct. Fita has become a separate official entity that is included in the portfolio Indonesia Digital Ecosystem (INDICO) owned by PT Telkomsel Digital Ecosystem (TED).

TED is a new entity Telkomsel which was founded as holding company for digital sub-business Telkomsel. Besides Fita, several digital companies owned by Telkomsel which are members of INDICO are Kuncie (edtech) and Mamamojo (game).

Rey explained, INDICO has a significant role in accelerating Fita's growth and impact in Indonesia. One of them is to ensure that Fita has the support of the assets owned Telkomsel.

The assets in question are a customer base of 170 million, more than 300 thousand outlet partners Telkomsel in 514 cities, including connections to innovators, investors, and stakeholder related.

He gave an example of how Fita used hundreds of thousands of outlet partners Telkomsel as its offline marketing channel through the Combo Fit package product. Currently, Fita is preparing other packages that can be marketed to outlets.

"Fita was indeed invested by Telkomsel through INDICO. However, this is not only about investment, but how INDICO plays a role in enablers to the capabilities Telkomsel. This is our advantage compared to other applications because our acceleration can be faster," he said.

The position of Fita who had separated from Telkomsel enable companies to access external financing options. According to Rey, there are several VCs who have had discussions with him. However, at this time, his party is not yet interested in raising funding from outside investors Telkomsel.