FishLog Wants to Be a "Platform Enabler" for the Fishing Industry

The fisheries industry sector is one sector that gets special attention from the Indonesian technology startup ecosystem. It is noted that there are at least 20+ technology-based platforms that want to strengthen the ecosystem aqua culture in Indonesia. FishLog present as a B2B marketplace platform that offers a network cold chains fisheries through communities and engagement throughout Indonesia.

To DailySocial, Co-Founder and CEO of FishLog Bayu Anggara said, FishLog is present in terms of logistics and supports supply chain leaders fisheries in Indonesia. FishLog is also equipped application which can help partners to record warehouse operations, access raw materials, and market access.

“We are entering the fisheries ecosystem, but our narrative is more about infrastructure, inter-connectivity stakeholders. Because fish fall into the category perishable food, if not saved in cold chains will be broken. This means that more connectivity is needed robust and better," said Bayu.

Similar to other logistics services, such as Ritase to Shipper, FishLog wants to focus on middle chain logistics. Currently FishLog has entered into partnerships with 25+ supply side savers in coastal areas. They have served 10+ cities, from Aceh to Papua. There are around 100 fishermen who claim to have been helped by the services offered by FishLog.

FishLog's "zero assets" concept

What is claimed to distinguish FishLog from similar platforms is as a platform enablers FishLog has no assets. 

“In FishLog itself we are minimal zero assets. So the assets needed in distributing the fish are: coldstorage, truck, cold chains, and other infrastructure all of us outsourced partner with distributors,” said Bayu.

Apart from being a strategic partner, these distributors are also the target users of their services. Distributors are those who invest in infrastructure, have a logistics system, have transportation means for delivery, and have their own warehouse.

FishLog claims almost 80% of their market is traditional market. However, FishLog does not sell directly to traditional markets. All done directly by distributor partners.

"Our strategic partners are distributors, meaning we do not offer services directly to fishermen or end consumers. What we are doing is digitizing middle chain first, later if the volume is available, in the future it can be expanded supply and demand, said Bayu.

Fundraising plan

FishLog had participated in a number of competitions and acceleration programs, including: DSLaunchpad ULTRA. The prizes earned are used by the company to run the business.

Currently, FishLog admits that it is still in the process of finalizing the initial fundraising stage.

"So far FishLog has experienced positive business growth. In 2022 FishLog wants to get revenue even better," said Bayu.

In the future, FishLog also wants to be an inventory platform similar to Bulog but for fish commodities. Thus, market needs and conditions can bemonitor in order to remain stable and meet the needs of the wider community.

"We want to be like Bulog, but in fish. This is very possible because all fish are stored in coldstorage and can last for consumption up to 1,5 years. The difference with Bulog is that we do not have assets such as warehouses and others," said Bayu.