First Impressions of Using the Resso Music Streaming Application and Predicting Their Fortunes in Indonesia

Resso, the music app made by the parent TikTok, began to show off in Indonesia in beta version and can be downloaded on Google Play and the App Store. The first impression is that the level of interactivity is so high that Rosso's advantage over his rivals.

Just like accessing TikTok, it looks so intuitive, full of visuals that it doesn't get boring. Looks like loyal TikTok users didn't take long to adapt to Resso.

To DailySocial, Resso representatives just confirmed that the Resso app is in beta testing stage. "If there is further information regarding this [Resso], we will immediately inform you," he said Monday (27/1).

Personally, the music catalog at Resso for this initial stage is still inferior to the incumbent players. Searching for songs outside of the pop, rock, and hip hop genres, isn't as rich as Spotify or YouTube Music. Even from the k-pop genre, looking for boy band or girl band Older generations such as Big Bang, Girl's Generation, to Super Junior are not yet available.

But please calm down, it's only a matter of time. Resso will surely complete its catalog as the company has reached agreements to license music from tens of thousands of independent record labels represented by Merlin. Merlin said it controls 15% of the global music label market.

Previously the company was in the process of signing contracts with three global labels, Universal, Sony, and Warner regarding music licensing.

Beyond that, Resso is very powerful in terms of UI/UX which is so intuitive. Apparently resembles TikTok, plus a visual touch of images and song lyrics that have been synchronized with the strains of the song. Users can provide input if there are lyrics that are not in sync with the song, or missing parts in the "" column.Feedback lyrics."

Interestingly, you can add a list of songs that you like, share the song along with selected lyrics to other social media platforms. Before uploading it, you can choose the lyric part of the song, either intro, freshand chorus, which you want to share.

Here's how to choose effects font, change background cover songs with a selection of videos, or upload content from your internal gallery. Self-actualization activities will undoubtedly be maximized for generation Z.

This ability for Indonesians can be said to be relatively new and has not been presented by any incumbent. Joox itself, so far only provides lyrics that allow users to sing along. YouTube Music actually also provides video clips, but it can't be personalized according to the user's wishes.

In India, which is also Resso's target market, this feature is also provided by the app streaming local Gaana music.

Another thing that Resso presents is the insertion of social media features. You can comment on your favorite songs and interact with other users in the same column.

You can change the background visualization of the song according to "Vibes." It's like choosing a visualization effect in Winamp that you can customize with a gif, image, or video clip that automatically plays when you install a song.

If you find vibes that contain negative content, spam, or sensitive can be reported directly to the Resso.

In addition, Resso also provides settings "stream using cellular";"use cellular data to download music," and "data saver" This indicates that Resso is well aware that Indonesians really care about the availability of the internet data they use.

Opportunity for Resso to compete with incumbents

Like most music streaming apps, Resso is a paid app. Price-wise, it's a little cheaper with Spotify's offerings, but the same as YouTube Music and Joox's offerings. Users must prepare a pocket of IDR 49 thousand per month to enjoy Resso.

Ada free trial for 14 days before switching to premium. The fee was only charged a month later (30-day free trial) after entering the billing account, it can be via Google Wallet or credit.

To become a premium user, Resso offers an unlimited selection of songs. Can download songs, no ads, unlimited skips, and high-quality audio tracks. This offer is not much different from the others.

Resso makes the dynamics of application competition streaming Music in Indonesia is getting more and more crowded. This condition makes it less likely for local applications to take the top position because they are dominated by players from outside.

However, because the prices offered to each other are not much different, the competition will be much healthier. It's just who and how they acquire users. In terms of the song catalog, what each application provides is not much different.

Users only see how complete the catalog is and how the application is getting smarter in providing song recommendations according to preferences. The more complete the catalog will lead people to switch.

The concept of original content that is now used by the application streaming video, such as Netflix, is not the right solution when applied to music streaming applications because it is more universal in nature so that there is an unconscious right to be listened to by anyone.

In the end, users will definitely think again to sort out the applications they download on their devices. The closer the function is to daily needs, the more likely it will be maintained. Moreover, to use Resso there is a fee that must be paid every month.

The last hope is that because of the many choices, the options for piracy are getting less and less. With the name TikTok which is already popular in Indonesia, they should be able to maneuver quickly in acquiring new loyal users on a massive scale.