Who is the Female CEO Behind Beauty Startup Indonesia?

In recent years, the beauty industry in Indonesia has grown quite a bit. The beauty industry is also synonymous with women. Although it is undeniable that men can also play a role in this industry. However, did you know beauty startup Indonesia has a famous female CEO?

Yes, now there are many women who can take high positions in a company. Especially with the presence of the beauty industry, which makes beauty tech startups,beauty products local, and the beauty community is back up and competing.

Who are the female CEOs behind beauty startup Indonesia? Come on, see the following article!

CEO girl in Beauty Startups Indonesia

chief of executive or more commonly referred to as CEO is the highest position in a start-up company or startup who has responsibility for carrying out the company's vision and mission and also overseeing its operations.

However, currently the CEO position is no longer filled with men, because women can also develop their careers in positions chief executive, especially in beauty startup most of which are still identical with women.

Here are the female CEOs at beauty startup what you must know!

1. Hanifa Ambadar

Female Daily, one of the largest women's forums in Indonesia. You must also be familiar with Female Daily.Beautytech this has been around since 2005 which at that time was still based on blogs. However, now Female Daily has an app and beauty studio with 50 million followers with 4 million uniqueuser per month.

The growth of Female Daily is also nothing but the intervention of Hanifa Ambadar who started it from a blog to share review related to beauty products, from just a hobby of writing blog until he finally decided to make blog its more professional by buying domain and collaborated with Affi Assegaf who is also a blogger.

2. Sreejita Deb

Sreejita Deb is founder at the same time CEO Raenareseller platform beauty product. With an MBA from Harvard Business School and her experience working at giant companies like Google, Amazon, and InMobi, Deb decided to set up a social-based business. trade in 2018.

Initially Deb wanted to open her business in two countries, namely India and Indonesia, this is because both countries have a large number of people who access social media. However, after research related to the use of Instagram and more female social media users, she finally chose to open it in Indonesia.

Raena itself finally sparked in 2019 after changing its name from the previous business and having its head office in Singapore, Raena also has investors from various names and she also works with beauty influencers yaitu Moonella Sunshine Jo.

Then, with this collaboration, Raena and the Jo family released their original product under the Lalabee brand.

3. Yaumi Fauziah

Maybe you are already familiar with Base, startup beauty products and direct-to-consumer (DTC) wellness. The founder and CEO of Base is Yaumi Fauziah who is also the former Head of Marketing Gojek.

The beginning of the appearance of Base is as site blog skin care in 2017 and starting from that moment Yaumi was also active in interacting with community members on her social media accounts.

Then, finally Base transformed into a site E-commerce and finally launched its own product, namely a series of beauty products that are personally tailored to the user's skin condition. Base also uses exclusive technology, namely Smart Skin Test.

Currently Base has got A pre-series funding obtained from various old investors, new investors, and also angel investor 

The three female CEOs above show that women can also fill the highest positions. You can also be like them because of the fact that the potential for beauty in Indonesia is quite high, reaching $3 billion.