Not Really "Out", E-Logistics Company Swift Reportedly Becomes the New Focus of Sorabel Management

Even though Sorabel is officially closed end of last july, this startup group is not really "out". DailySocial monitoring the ex-Sorabel team is now starting to switch to startup e-logistics Swift Logistics (Swift) which was reportedly founded by the founders of Sorabel. This company has been operating since last year and has a number of e-commerce platform partners.

There has been no official confirmation from the Sorabel co-founder who we contacted until this article was published.

Swift's warehouse location utilizes the Sorabel warehouse located in Cawang, Jakarta. Eye report supported Time, the warehouse has been occupied by the company since early July.

Swift offers logistics services, ranging from fulfillment goods, integration of marketplace platform orders, and delivery of partnership results with last-mile logistics services. This business concept coincides with a number of similar startups, such as Lodi, Waresix, or Pakde.

Swift's own services have been used by Tokopedia, Lemonilo, Lodi, Base, Easy Shopping, and Biopedia. While partner last mileit almost covers all players in the industry, such as JNE, Lion Parcel, Ninja Xpress, Wahana Express, J&T, SAP, and Tiki.

The logistics business that supports online services this year has seen healthy business growth in line with the social restrictions imposed during the pandemic.

Sorabel assets start to be offered

According to a copy of the letter sent by management to employees, it was mentioned that the company (will) sell all of its assets to pay off existing debts, including paying employee salaries.

Deal Street Asiaproclaim Berrybenka is a startup that is in the early stages of buying Sorabel assets and doing acquire to his talent.

We tried to contact (former Sorabel CEO) Jeffrey Yuwono and Berrybenka CEO Jason Lamuda regarding this matter, but have not received a response.