Equinox Deals, Only on Mobile Platforms

Looking at the numbers of daily deals websites popping out here and there, you're probably getting bored of hearing it. They all have similarity, only accessible through the web. What if there is a daily deals website that is only accessible through mobile? Equinox, a developer that has developed iOS applications, launched daily deals using only mobile applications. It is called Equinox Deals and launched on March 21, 2011. Equinox Deals is here in form of application for iPhone and iPod touch, and next to come is for iPad, Android and BlackBerry.

Unlike other daily deals, Equinox Deals gives simpler offers. For example, an offer from Equinox Publishing, if you redeem a free book offer, you will get a unique 4-digit PIN as "proof". When you visit their store in Kuningan, after fulfilling the terms and conditions of using deals, the cashier will use the PIN to complete the transaction. So you don't have to provide cash or any form of money to daily deals' merchants. Easy and simple.

Of course what Equinox Deals should focus on is how to fulfill their quota and how to manage it so that the code issue isn't not over the limit of the quota. You don't have to trouble yourself by transferring a certain amount of money to daily deals providers, no need to print out coupons and bring them to merchants. You just need to show your PIN via cell phone and all purchases will be taken care of in cashier. As easy as using a credit card discount.

Equinox itself as a mobile application developer, especially on the iOS platform is quite tested. Equinox had made applications for JakartaGlobe, TransJakarta, MyBabyTree, GG Gym Indonesia, and iBox, for examples.

Frankly I am very happy with this solution, easy, quick and efficient. Although not many offers available suit me, I am still expecting that I can use them someday. This is a fresh air in the midst of crowded and similar daily deals competition. In fact, all daily deals should use the same method as Equinox – accessible via the mobile application, not only the web – to make things easier for consumers to be able to use the offers available. Don't you think so?

Translated by Nita Sellya.