Entering NFT is a Step for Bumilangit Utilization of 1.200 IP

The enthusiasm of creators for the potential of NFT is growing. Now it is Bumilangit's turn, through PT Bumilangit Digital Mediatama, a joint venture between PT Digital Mediatama Maxima and PT Bumilangit Entertainment, to enter this segment in order to increase the utility of its digital assets to an advanced stage. The company sells on a limited basis videos/gifs/images from hero characters such as Gundala and Sri Asih through OpenSea.

During the inauguration, Bumilangit Founder & CEO Bismarka Kurniawan said, Bumilangit NFTs will be Bumilangit's first step in giving its fans the opportunity to collect digital artwork based on their favorite characters.

"In the early stages, the characters Gundala and Sri Asih were chosen because they were the ones who opened the Bumilangit Cinematic Universe with their film a few years ago and Sri Asih was chosen because these are the next characters to appear in the film next year," he said.

Bumilangit released 346 NFT units for Gundala and 381 NFT units for Sri Asih. NFT offered in the form of: limited short animation two seconds long. Each NFT sells from 0.02 ETH to 1 ETH. When converted to the latest ETH exchange rate (23/12), it is in the range of Rp1,1 million to Rp56 million.

Separately when contacted DailySocial.id, CEO of Bumilangit Digital Mediatama Budiasto Kusuma said pipelineThe NFT activity in BLDX will again adjust to the activity schedule and activation of each character, which of course is also related to the digital ecosystem that is built. The total characters in Bumilangit itself reach 1.200 who are ready to be NFT-enabled.

"NFT will become a digital asset pillar for Bumilangit intellectual assets that will be collaborated on the Bumilangit ecosystem in the future, such as games, digital comics, and various activities related to films and content, both for the big screen and other digital platforms,” said Budiasto.

Not only inviting collectors to buy Bumilangit characters, the company has also prepared various benefits. Among them, any NFT collectorimage Gundala and Sri Asih will have the opportunity to Bidding Limited edition NFT starting on March 5, 2022, for collectors limited shorts NFT (2-seconds) will get Bidding rare edition, namely “Rare Long Animation NFT (15-second) starting on April 6, 2022.

“NFT collectors will also be involved for the use of Bumilangit NFT in future Bumilangit ecosystem platforms, such as games, digital comics, films, and events related to Bumilangit characters.”

Regarding the reason for choosing OpenSea, Budiasto said, the platform was chosen because it was considered to have captive market which are large and are considered to be the most ecosystem ready. He himself did not rule out the possibility of issuing NFTs with the network blockchain others, adjust to the target NFT collector to be targeted. "If it is in accordance with the BLDX target audience, it is possible that it will be developed as well."

In the future, he hopes that the adaptation of Bumilangit intellectual assets to NFT will provide a new experience for fans of the Bumilangit People towards various upcoming digital activities and utilizations with Bumilangit Universe towards the Bumilangit digital ecosystem. Even in the long term, NFT owners will have special privileges, some of which include invitations to premiere of Bumilangit widescreen films and meetings with Bumilangit players.

Other creators who jumped into NFT

Before Bumilangit entered the realm of NFT, several celebrity creators also used this technology to create their works. Last week, Syahrini launched NFT in the form of a virtual tour. He managed to sell 17.800 NFT for 20 BUSD or around IDR 287 thousand per NFT on the Binance crypto exchange. Then, there is Luna Maya selling NFT in very limited quantities, namely 10 units through Bakery Swap in June.

Next, the bands Souljah and Whisnu Santika are selling a song called Keep Moving On in NFT form in September 2021. They take advantage of the Tezos network on the Hicetnunc platform.

“As music producers and musicians in the Indonesian music industry, we think hard to be able to continue step up the game, especially by constantly adjusting to the current situation. Even our recently released work entitled Keep Moving On can contribute to the players' crypto value and also give a new color to the creation of musical works in the country," said Whisnu in an official statement.

Given that this industry is still new, the initiative to promote more works that can be NFT-enabled needs to be carried out by many parties. Tokocrypto with ShopMallit is increasingly active in attracting more creators from various verticals to enter NFT. On its platform, TokoMall shares exclusive partnerships with its creators in three sub-categories, namely Creative TKO, Lifestyle TKO, and Bintang TKO. Some of the names that have joined include, NFTL, Damn! I Love Indonesia, Pedro Oscar, Banyan Core, MrKinur, Si Juki, and many more.