Tips to Turn Buyers into Customers with Email Marketing

In running a business, of course having a buyer is the most needed thing. This helps so that the products being sold can be widely known by many people. However, not only until you find a buyer, as a business owner of course you must know how to turn these buyers into customers. One way you can do this is to use email marketing.  

Email marketing is a form of direct marketing as well as digital marketing that uses email to promote a business's products or services. This of course helps customers know what new items or offers will be coming in the future through the automation email they receive. Here are the right email automation tips to turn buyers into customers. 

• Welcome email for new subscribers

The first email automation tip that can be done is to create a welcome email for new subscribers. A welcome email is a sign you give in welcoming a user who joins your business for the first time. You can use email automation from MTARGET. 

Via email automation MTARGET You can make sure that your first interactions with new customers will be successful and will turn them into your repeat customers. According to a study that welcome email automation can increase orders 5 times more than regular bulk emails. 

• Send personalized order notifications

The next email automation tip that can be used is to send personalized order notifications. If you sell items online, you'll likely need to send your customers a receipt, confirmation, invoice, or other type of transactional email. Through email automation, you can do this with trigger which you have previously defined. Through this email automation, you can personalize it first so that the message looks more personal to your customers. 

Personalized confirmation emails and notifications can improve open rate higher than other types of email. Therefore, it is important that you make sure that the confirmation email you send is an email that you have personalized to get feedback best of your first buyers.

• Give reward to loyal customers

Furthermore, the email automation tips that can be done is to give rewards to loyal customers. Customers are the life asset of your business. Sometimes, you may want to go a step further to thank them for their loyalty. You can do this by rewarding your loyal customers using email automation. Reward These can be in the form of exclusive coupons, promo codes, or other offers. This is a pretty good way to make sure your loyal customers feel valued and keep them coming back to your store. 

• Send birthday wishes

Finally, you can send birthday wishes. Sending birthday wishes to your new subscribers or subscribers is one of the best ways to get their attention back to interacting with your business, for example, doing repeat orders. In addition, by sending a happy birthday email will make your subscribers or potential customers feel remembered by you.

To get more attention from them, you can insert special offers to them, for example by giving special discounts, exclusive vouchers, and so on as gifts for them. e-mail birthday you can send this using email automation with trigger birthday subscriber You. 

So, those are some reviews on email automation tips that can be used that will help you convert buyers into customers effectively.