Get to know 5 Forms of Email Marketing for Business

Email marketing is now one channel which is often used in marketing strategies for a business. Through e-mail marketing, Businesses can not only provide information on products and services they have, but also build interactions and ask their consumers for opinions.

Other than that, email marketing This can also be used to turn your audience into your customers. However, to feel a positive impact on business development, you must first know some types email marketing usually sent to the audience. Through this article, we will discuss the forms email marketing which can be used to drive the growth of your business.

1. Welcome Email

This email is the first email the audience will receive when they subscribe email marketing You. On welcome e-mail, You can say welcome, welcome to join, or thank you for subscribing to the audience who did subscribe. You can also give a personal impression by mentioning your name or directly providing interesting and informative content. So that the audience can have a good first impression and have a tendency to open subsequent emails.

2. Thank You Email

Thank you e-mail you can send when the audience engages something with brand. For example when registering, attending an event, downloading something, making a purchase, and other activities that your business has. This email can show appreciation as well as build its own closeness between the audience and the audience brand You.

3. Newsletter

Through newsletter, you can submit various forms of publication that you want. These publications are generally in the form of information such as articles and the latest news, although they are not limited to that. You can also submit other themes such as new product notifications or premium content that your subscribed audience may only get via email. You can send this form of email regularly, either daily, weekly, or monthly. You can also give preference to the audience if they want to receive it within a certain period of time.

4. Promotional Emails

One of the important benefits of using email marketing as a marketing strategy is that you can send a measurable promotion to the audience. You can send promotions such as the latest events, discounts or limited vouchers, or other forms of promotion that your business needs. For the audience, this can also be advantageous because they can get the information early, and in some cases they get special promotions for subscribing via email. You can also include call to action in the email so that the audience can easily get to where they need to take advantage of the promotion.

5. Survey Email

Not only promotion, email marketing also provide an opportunity for your business to earn feedback directly from the audience. You can use this survey to find out customer satisfaction and needs, as well as make efforts to improve your business. To lure the audience to fill out the survey, you can provide lead magnet such as bonuses, discounts, or vouchers for those who have filled them out.

When put to good use, the five forms email marketing above can help you to build interactions and attract audiences to become consumers. In addition, you can also build closeness with the audience through these interactions. Of course shape email marketing not only limited to those five forms, you can find other forms that match the function and purpose of sending the email. You can also avail help e-mail marketing tools as MTARGET, so that activities email marketing You can do it easily and achieve more effective results.