1. Startups

East Ventures Returns to Lead Series A Funding for Logistics SaaS Startup McEasy

Funds will be used to improve technology, develop products, and increase existence in tier two and three cities

SaaS startup for logistics and vehicle tracking operator McEasy announced a series A funding round of $6,5 million (equivalent to 97 billion Rupiah) led by East Ventures, the previous investor who led early stage round in September 2021.

The company will use the fresh funds to increase innovation technology, develop products that provide added value for consumers (product-market fit) and increase existence in second and third tier cities.

In an official statement delivered today (5/7), McEasy Co-founder Raymond Sutjiono said that more than 85% of businesses in the transportation and supply chain sectors rely on paper and pen to run their operations. Low awareness among small and medium business owners of technology to improve logistics efficiency, indicating that there are still many business owners who persist with manual processes that are definitely time-consuming.

He continued, overcoming daily challenges, including managing drivers and their expenses, managing fuel consumption, and optimizing routes, can take up to twice as long.

"Therefore, we have allocated this funding to develop technology to help the business owner increase efficiency. The use of technology can increase shipping efficiency and save up to 30% operational costs,” said Raymond.

McEasy co-founder Hendrik Ekowaluyo also added, East Ventures is an investor who realizes McEasy's potential to have a positive impact on Indonesia's supply chain ecosystem.

“In addition to serving large companies, we also focus on providing technology support to SME partners. They are the backbone of our economy, and the potential of this sector is truly limitless – around 900.000 units and more than five million units of commercial transport cars,” he said.

McEasy . Achievements

The startup that was started in 2017 claims to have grown more than 12x over the last 18 months. The company is now a reliable transportation and supply chain solution for more than 200 companies, including Cleo Pure Water, KMDI Logistics, MGM Bosco Logistics, Rosalia Indah, and Tanto Intim Line.

The solutions developed by the company are useful for logistics service providers, including passenger buses, freight forwarders, to refrigerated vehicles for the delivery of commodities with certain temperatures such as pharmaceuticals, meat, seafood, dairy products, and frozen foods.

McEasy has three main pillars to solve challenges in this sector: 1) Mobility Software as-a-Service to digitize vehicles and enable tracking real-time; 2) Vertical solutions to improve efficiency and business processes of partners; and 3) Open-API Ecosystem to integrate transportation sector and supply chain actors.

More Coverage:

McEasy's flagship product is the Vehicle Smart Management System (a digital smart tracking solution to assist logistics operations and track vehicle location in real time) real-time), Transportation Management System (integrated software to plan, implement, monitor, and optimize logistics processes, enabling the entire logistics process to be more efficient) and Smart Driver Apps.

“McEasy recorded positive growth in this post-pandemic era. They synergize the best of two fields – logistics and technology – to expand their offerings, strengthen their presence nationally, and at the same time maintain profitability. McEasy invests in technology massively to ensure the implementation of the best digital solutions for transportation & supply chain actors. We love being a part of every McEasy success. We are sure that they will continue to bring tangible impacts to the community,” explained Co-founder & Managing Partner of East Ventures Willson Cuaca.

The company targets to integrate at least one million four-wheeled vehicles into the McEasy digital ecosystem by 2025.

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