East Ventures Again Leads Over 28 Billion Rupiah Funding for Bonza

Bonza, analytics startup big data, announced a $2 million (over 28 billion Rupiah) funding round led by its former investor, East Ventures, with the support of Elev8.vc. East Ventures previously provided early stage funding for Bonza in May 2020 with an undisclosed amount.

According to an official statement distributed today (6/5), Bonza will use the fresh funds to accelerate its vision of becoming a leading data company in Southeast Asia. Currently, they are developing a platform to support enterprises to better process data and deploy AI solutions through no code platform.

Approach no code which Bonza is currently developing will enable technical and non-technical teams to build and deploy data-driven solutions at scale.

Bonza Co-Founder & CEO Elsa Chandra said, "[..] This investment will be a stepping stone for us to build a team engineering and data science world class, accelerate our platform development, and market expansion across Southeast Asia.”

Co-Founder & Managing Partner East Ventures Willson Cuaca added, "The need to build a data infrastructure is something that is inevitable for all organizations. No-code platforms Bonza accelerates the implementation of the data modeling companies need to stay competitive. Elsa and Philip did well last year."

Elsa continued, the differentiator from Bonza was platformit removes the frictions and bottlenecks that organizations face when creating and deploying data-driven solutions for the first time to create added value from their data. Organizations can integrate various data sources within the organization, then build and use models machine learning Dalam UI responsive.

Users can automate long-winded data integration for report generation, reducing implementation time of AI solutions from months to days. Elsa gave an example, one merchant in E-commerce who have used Bonza solutions now get a 360-degree view of the customer to enhance customer experience and personalization.

While fintech players build machines fraud detection in a manner real-time and monitoring tools that the team can use fraud operations to get insights from different places and unstructured data sources so that the fraud rate is reduced.

“One of our clients experienced a threefold increase in GMV every quarter since they started using Bonza as they managed to increase marketing effectiveness and reduce customer churn by using real-time analytics, "He explained.

Bonza itself is a company that was just started last year, claimed to have reached the point of profitability in its first year. This startup was founded by Elsa Chandra and Philip Thomas when they both worked at Traveloka. Elsa manages Traveloka investments, while Philip leads one of the teams data science in charge of implementing the model machine learning for Traveloka.