Stoqo Services Make it Easy for Culinary Businesses to Shop for Raw Materials

Stoqo is online suppliers which provides a variety of culinary business needs. They bridge distributors of various raw materials – such as cooking oil, coffee, flour, etc. – on one platform. In addition, for some foodstuffs such as fresh vegetables and meat, users are also linked with sellers from the market. Stoqo's main target is the owners of restaurants, cafes, caterers and home-based culinary businesses.

In order to maximize operations this year, at the end of December 2018, it was reported that Stoqo had just received an injection series A . funding from Monk's Hill Partners and Accel Partners India. Not yet informed about the details and nominal funding. Previously, Stoqo was also one of nine startups that had the opportunity to participate in the program Alibaba acceleration eFounders Fellowship in Hangzhou.

Aswin Andrison (Co-founder and CEO of Stoqo) start Stoqo from the business of selling rice in Cipinang. At that time he had to deliver orders directly to each customer. Digitizing business models, making Stoqo now have more than 2500 types of products that are usually needed by culinary businesses. Stoqo has a vision: "empower the underserved to work for a better life."

"The one that has a lot of players E-commerce for the B2C segment. For the B2B segment, especially in terms of fulfilling basic ingredients for the culinary business, Stoqo is a pioneer," said Aswin in an interview with SWA.

Stoqo provides order delivery service for 6 days a week. Delivery is made the fastest tomorrow, for every order that comes in before 2 pm. By ordering more than IDR 300.000, Stoqo provides free shipping, this is to provide more value because culinary entrepreneurs are quite "sensitive" to costs like this.

Users also do not have to make payments in advance, they can also be paid when the goods are received. Currently, Stoqo only serves customers around Jakarta, Bogor, Depok, Tangerang and Bekasi.

As a B2B commerce, Stoqo also opens up partnership opportunities for beg culinary raw materials. In order to provide efficiency in the logistics process, towards the end of last year Stoqo inaugurated its first STOQOHub in the Pasar Rebo area. STOQOHub is a storage house for raw materials from beg before being sent to consumers.

"As the name implies, STOQOHub #1 reflects the heart or center of STOQO's operational activities which can make it easier for the Operations and Customer Experience team to serve the needs of customers," said Aswin.

Besides Aswin, Stoqo was founded by a co-founder another who is also the CTO, namely Angky William. Prior to Stoqo, Aswin worked as a consultant at McKinsey, while Angky a software engineer from Amazon.

According to Aswin, the procurement of raw materials for SMEs engaged in the culinary field quite challenging. With proper management and efficiency, it can grow 40-60% profit. But if something goes wrong, it could make the business go bankrupt, quite vulnerable. What Stoqo does is utilize technology to become more productive SME players, encourage business optimization and product innovation.