Dyota Marsudi: The "Offline" Ecosystem Is the Key to Embracing the "Unbanked" and "Underbanked" Segments

In the first interview DailySocial, President Director of PT Bank Aladin Syariah Tbk (IDX: BANK) Dyota Marsudi shared his ideas and strategies to reach the community unbanked and underbanked in Indonesia with a simple approach, namely touching aspects that are closely related to their daily lives.

As a first step, Bank Aladin synergizes with one of the modern retail giants PT Sumber Alfaria Trijaya Tbk (IDX: AMRT). Alfamart's extensive network has become Bank Aladin's key strategy todeliver service in an efficient manner and accessible. This synergy is even more solid when Alfamart officially holds about 2,2% of Bank Aladin's shares.

Bank Aladin was previously known as Bank Net Indonesia Syariah. The company officially changed its identity in June 2021. Besides Alfamart, an insurtech company from China ZA Tech Global also became an investor in Aladin Bank in April 2022.