Dusdusan Enters Indonesian E-commerce Industry with Online Wholesale Concept

The Indonesian e-commerce industry is currently growing rapidly and in the midst of this growth, another new player has emerged, namely dusdusan. Dusdusan is an online wholesale store trying to target the market reseller small, such as housewives and office workers, who want to have additional income without capital that does not spend a lot of time and effort.

Dusdusan Co-Founder Christian Kustedi said, "We see opportunities in the market reseller and stockists small-scale, namely housewives or office workers who want to earn additional income without capital and do not spend a lot of time and energy. So we are looking for business ideas that they can run very easily but can increase their income."

Dusdusan itself had actually been present in December 2014 with the B2B concept targeting large corporations and resellers. However, according to Christian, the response given by market it was a little bit. Therefore, Dusdusan decided to temporarily close, change many things, and pivot by relaunching Dusdusan in February 2015 which is claimed to get a better response.

Dropship method

With the reshuffle, now Dusdusan carries a vision to foster a business spirit for small-scale stockists and resellers by using the Reseller and Dropship system in Indonesia. Dusdusan. As a result, consumers or resellers can buy goods in Dusdusan at a price they can determine for themselves according to the number of items purchased wholesale. However, Dusdusan also continues to serve retail purchases.

For wholesale purchases, currently Dusdusan also provides 4 package options for each product. The package aims to provide convenience for shopping in small to large quantities. Package 1 is a package quantity smallest offered and package 4 is package quantity biggest. With the wholesale method applied today, the favorite products are food containers and also souvenirs.

"Currently product category the best seller is food containers and merchandise. Matching the target market us, we will continue to focus on household products and hospitality. What we are currently working on is product listings in category electronic home appliances," said Christian.

User Acquisition

In finding and reaching more members, apart from opening retail sales, Dusdusan also formed a team Sales and customer servicethrough various channels, such as BBM, WhatsApp, FB Support, Live Chat, to telephone. "So you could say our service hybrid/ merging between e-commerce and Conventional," said Christian.

Meanwhile, by opening sales retail (retail), Dusdusan also hopes to be known by many people and can collect as many consumer databases as possible. Later the database will be analyzed buying patternsand then started to introduce the method dropship applied. Dusdusan will also add a special page that will discuss business opportunities reseller.

Christian said, "Soon will be launched too page specifically to discuss business opportunities to become a Reseller or Stockist without capital in dusdusan. Most importantly, is pricing. dusdusan must be able to provide wholesale prices (profit margin thin) agar image The main thing that is embedded is 'factory price' (cheap) and Resellers can have profit margin more interesting."

Targets and Plans in 2015

Although relatively new, currently Dusdusan has managed to collect more than 5000 users in its services. For 2015, Christian wants the number of users to increase and reach 50.000 member with 500 reseller active. Meanwhile, in terms of sales, Dusdusan wants to pursue up to 400 transactions per day.

"Our target in 2015 is to have more than 10.000 SKUs with more varied categories, 50.000 members and 500 active resellers. In terms of sales, we are targeting to catch up to 400 transactions first per day in 2015. Even though it's still minimal network and experience, but we believe it can be achieved," said Christian.