Dreamproperty Is More Proactive This Year To Realize Its Target

Digital media has now become a lifestyle and helps everyone to fulfill their needs, including in finding property online. Now there is one more player who is trying to break out in the midst of the tight crowd of the market in this segment which has been enlivened by Lamudi, UrbanIndoand house123, that is Dreamproperty. In 2015, Dreamproperti has the ambition to get 200 thousand new listings on its website, one million page views per month, three thousand property agents, and ten thousand property seekers per day.

Dreamproperty which was founded by Johansyah has actually been around since December 7, 2012, it's just that even though it has been accessible to the public, until now it has never done anything. grand launch. Dreamproperty itself comes from the experience of Johansyah who managed to find his dream house by using online media for property search while in Australia. When he returned to Indonesia, he founded Dreamproperti with the vision of becoming a property search site that is easy to use for all. The hope is to help Indonesians find their dream property.

Strategy for Facing Competition

As is well known, currently the property search market online actually already quite full of giant presence in this segment such as Lamudi, UrbanIndo, and also Rumah123. Nonetheless, with the shift offline ke online what is happening now is the result Internet user growth, this market certainly still provides considerable opportunities. Lamudi's annual report mention that the Indonesian people are starting to like to look for property online. As well as SearchHousing, Dreamproperty also comes with its own ammunition.

According to Dewi Anggraini's Dreamproperti Creative Event, Dreamproperti comes with the "Simple is Better" concept. It aims to make it easier for property agents to advertise or market their property products, and to help and make it easier for property seekers to find the property of their dreams. In addition, recently, Dreamproperti has also signed an MoU of cooperation with one of the leading property agents in Indonesia, LJ Hooker.

Through his press statement, Dreamproperti's Founder and CEO Johansyah said, "We take the opportunity to market property through digital media by prioritizing service to consumers and giving space for property agents to find the best prospective properties."

Furthermore, Johansyah also explained that, in order to maintain the quality of incoming property offers, the Dreamproperty will conduct a screening process first. Thus, property offers for sale will not immediately appear as Dreamproperty. This is because the verification process will run 1 x 24 to ensure the product entered is correct.

In addition, to provide convenience in advertising, Dreamproperty offers 3 services, namely Agent Subscription, Standard Listing, and Premium Listing. However, Johansyah said that the difference with other property portals is the Premium Listing service. Through this service, the Dreamproperty provides services professional photographer to take photos of properties that will be advertised later. Then the Dreamport property will help display it.

User Acquisition

In getting closer to prospective property seekers, Dreamproperty also often takes a proactive approach, both online and online offline. Through the channel offline, the Dreamproperty approach by holding a roadshow in the form of education such as Office to Office and Mall to Mall where all have a proactive direct target to property buyers.

"We are also active in activities offline such as approaching property agents through discussion forums, providing education about good and right marketing methods, as well as direct interaction with advertisers," explained Johansyah.

Targets and Plans in 2015

In 205, Dreamproperti also has a fairly ambitious target, which is to get 200 thousand new listings on its website, 1 million page views per month, 3 thousand property agents, and 10 thousand property seekers per day. In addition, according to Johansyah, property opportunities in Indonesia are still very large. However, he also mentioned that expansion to several other areas such as Bali, Surabaya, Medan, and several other big cities will only be carried out after grand launch Dreamproperty that will be held soon.

"We hope that all properties sold in Indonesia will be able to use Dreamproperty," said Johansyah.

Currently, the property products displayed in Dreamproperti are still targeting the Jakarta, Bogor, Depok, Tangerang and Bekasi areas. Dreamproperty also has approximately 15 thousand listings and has approximately 12 thousand users. This data is expected to continue to grow every day.