Dinomarket Enters Used Goods Marketplace Segment Through "SEKO"

On an ongoing basis, the rapid development of services E-commerce also have an impact on the increasing need for buying and selling services online which focuses on goods secondhand [used]. In Indonesia, the segment has been filled by a number of players, however, there are still many opportunities that can be maximized. One of them is by modernizing the circulation business into a marketplace that competes with the new goods business.

Dinomarket, site e-commerce niches for gadgets and electronics, interested in working on this segment by releasing SEKO.id. To DailySocial.id, Founder of Dinomarket and SEKO Victor Wiguna said that the company's initiation to start SEKO had actually been going on for a long time, even before the pandemic took place.

He himself has an interest in moving and inviting more people to participate in reducing waste and having a lifestyle sustainable living. “Dinomarket's role here [for SEKO] is as supporter technical cultivation side [service] E-commerce and of course support funds, "he explained.

Dinomarket built SEKO as a circulation center for gadgets and electronics, which is claimed to be the first in Indonesia. SEKO supports activities circular commerce, including selling, buying, renting, bartering, trading, and donating unused items.

With this concept, making SEKO has more value in the industry, considering the concept E-commerce secondhand goods is not something new in Indonesia. SEKO has the ambition to increase its role in developing and elevating the process of goods circulation and community economic circulation.

According to Victor, an item has economic value to be reused or modified into other products (creative economy). Likewise, goods that are no longer needed by the owner can be distributed to other parties who need it more.

"The role of SEKO as a facilitator so that the circulation of goods and economic circulation can run is not only limited to buying and selling, the community can also do rentals, exchange goods, trade in additions, and can even make donations."

Now SEKO is official live and ready to receive listing products from 11 categories, consisting of electronic gadgets, hobby equipment, household, books & magazines, and fashion. Due to the shape of marketplace, so all users can sell their goods through SEKO.

For monetization, SEKO takes on a commercial and non-commercial role. From the commercial side, the activities that are carried out, such as buying and selling activities, leasing, and trade-in will be subject to platform fees. Meanwhile, for non-commercial purposes, such as donations, there will be no charge.

He continued, in the future the company will develop more features for SEKO, as it has been conceptualized thoroughly. “SEKO will work closely with more commercial partners and environmental organizations, as well as investors. We hope that the concepts of circular economy, creative economy, and sustainable living can be widely accepted by the community.”

The role and development of Dinomarket

Victor explained, the presence of SEKO strengthens Dinomarket's vision to become a destination shopping online for the largest electronic gadget in Indonesia. With the SEKO solution, Dinomarket will not only be used as a place to shop, but also a community platform that supports the circulation of gadgets and electronic products.

SEKO will later appear on the Dinomarket page as a circulation center for gadgets and electronics. In addition, there are features trade-in (exchange) gadgets and electronics cooperation between SEKO, Dinomarket, principal brand, and banks. "Dinomarket itself is also preparing a buyback guarantee program for all gadgets and electronic products purchased."

During 12 years of operation, they have remained consistent as e-commerce niches for gadgets and electronics products. The company is still self-funded in carrying out its operations. In order to stay afloat during the pandemic, the company continues to innovate, one of which has been inaugurated is Dinopoin, a digital loyalty program service for Dinomarket partner banks.

He also claimed that this year, Dinomarket users grew 50%, although it was not accompanied by other supporting figures. "As E-commerce organically grown, Dinomarket is able to maintain customers who already know the advantages of service so far. Trust customer is the main key for us to survive, in addition to strong support partners. "

Player E-commerce used goods in industry

The e-Conomy SEA 2020 report from Google, Temasek, and Bain & Company noted that the internet economy in Indonesia reached $44 billion in 2020 and will grow to $124 billion in 2025. E-commerce became the main driver of this internet economy with 54% growth last year.

Therefore, players E-commerce continues to move to reach users who have not been touched by digital services. Apart from SEKO, the players marketplace These used goods are also spread into various categories, there are fashion, automotive, gadgets & electronics, and property. They include Carousell, OLX Indonesia, Tinkerlust, Jualo, and C2C marketplace platforms, such as Tokopedia, Bukalapak, and Shopee.

Jagofon and Laku6 are some examples of players who specifically sell used gadgets. Together with Tokopedia, Laku6 provides Swap Add feature which consumers can choose when they want to trade-in with gadgets sold on Tokopedia.