1. Startups

Dimo Bet on QR Based Platform

Pay by QR is officially launched as a payment platform that doesn't want to be tied to technology and source of transaction funds

In 2011, Internet users were surprised by the news of how easy it was for a South Korean consumer to buy daily necessities at a bulletin board at a train station and pay for it using a QR code. service that implemented Tesco This can be felt here with the presence of the "Pay by QR" platform from PT Digital Money Indonesia, or Dimo.

In his official launch today at D.Lab, Central Jakarta, CEO Dimo ​​Brata Rafly explained that Dimo's opportunity to enter the fintech business was driven by the low penetration of banking products in the community, including credit cards, and the high ownership of smartphones in Indonesia. This is an opportunity for an alternative solution, at least that was in the minds of Dimo's retainer.

Fintech is becoming an attractive vertical as investment in this sector in the first month of 2015 in the Asia Pacific region, according to an Accenture study, reached $3,5 billion. DailySocial itself, in the report, predicts that fintech will become the prima donna segment in 2016.

Dimo is supported by a number of investors, with the largest support coming from SMDV, an investment company owned by Sinar Mas.

[See also:Prediction of Asian Fintech Trends in 2016 Version of Digital Realty Data Center Providers]

As explained in previous article, Pay by QR does not become an application in itself. This solution attaches to applications that are based on sources of funds, such as e-money applications and banking applications. Each transaction will immediately deduct the e-money balance or savings balance. Banks and telecommunications operators that have OJK permits are the backbone of Pay by QR technology. Bank Sinarmas, Bank Mega, Bank Danamon, Smartfren, and Indosat are some of the early supporters of this platform.

Pay by QR can be implemented in various situations

The use of Pay by QR can be divided into three things. The first is its use in store and restaurant cashiers, or even roadside stalls. If we visit a Dimo ​​partner, we can pay for transactions using various methods that support Pay by QR. QR cashier can be implemented on EDC machines or QR Cashier app.

The second is its use in e-commerce services. Pay by QR can be a payment option in various e-commerce services. Lastly is the implementation of Pay by QR on the network supply chain leaders. This one is specifically for the B2B segment.

Dimo, as emphasized by Brata, tries to support the spirit cashless launched by the government by helping SMEs reduce the use of cash. Dimo's monetization scheme is revenue sharing, meaning that you don't need any initial capital to use this feature, with an average fee of 1-1.5% per transaction which is claimed to be lower than using Visa or MasterCard services.

Regarding why he chose QR as the system most supported by Dimo, Brata said that QR is considered the cheapest technology, is readily available without requiring additional infrastructure, and education on its use is considered easier because QR itself has begun to be commonly used for easy access to site links. QR itself is a payment scheme commonly used in China and South Korea. Alipay, for example, uses QR as its main method.

[See also:Dimo Launches “Pay by QR”, Payment Method with QR Code]

CTO Dimo ​​Ari Awan admitted that his party itself has succeeded in implementing various advanced technologies for payments, such as biometrics, voice, or NFC which are being widely used. With the above considerations, QR is the main choice, but the R&D team is still doing research on the payment technology that can be used .

Head of Uangku Smartfren Steven Shih on the same occasion said that the use of Pay by QR has now surpassed the use of other features in the Uangku application. Especially to DailySocial, Steven admitted that his party relies on Pay by QR to penetrate into e-commerce payment schemes.

Regarding the implementation of the QR store, which is Dimo's goal, they have implemented a QR store at the Sinar Mas Land office as a service provider pilot project-his. At the launch event it was also shown ShowCase about how easy it is to use the QR store to buy various daily necessities.

This year Dimo, said Brata, targets Pay by QR to be ready to take off by aggressively developing infrastructure, increasing the number of merchants, and adding partners who own transaction sources (issue). So far, Dimo ​​is still focusing on the Jakarta market, which is considered to have the fastest technology adoption, but does not rule out expansion with partners issue to another area.

Pay by QR joins Fira Pay, Sakuku, Mandiri E-Cash, or BBM Money to become an alternative electronic-based payment facility that seeks to seek opportunities from the low penetration of credit cards in Indonesia.

Application Information Will Show Up Here
Are you sure to continue this transaction?
Yes
No
processing your transactions....
Transaction Failed
try Again

Sign up for our
newsletter

Subscribe Newsletter
Are you sure to continue this transaction?
Yes
No
processing your transactions....
Transaction Failed
try Again