10 Digital Marketing Tools That A Digital Marketer Must Master

Do you want to pursue a career in digital marketing? Make sure you learn the ins and outs digital marketing first. After that, don't forget to upgrade skill a must digital marketers. However, just doing those two things is not enough.

You also have to master some digital tools which will often be used when you work in the field of digital marketing.Digital tools itself is a tool in the form of a site, software, or applications that are used to monitor, report, optimize, and evaluate online activities.

So therefore, tools used in digital marketing is a collection of applications that will help execute strategies marketing by online. Tools They also have different functions, such as analyzing website performance, optimizing traffic, and launch email marketing

What is it? digital marketing tools what is important to learn? Below, DailySocial has summarized 10 examples tools special marketing which you can use to help execute the strategy digital marketing. Come on, see the full recommendation!

Google Analytics

Google Analytics is digital marketing tools most commonly used by digital marketers because it doesn't cost anything, it's free. Google Analytics has the main function to analyze website performance.

Here, you can see the data traffic visitors, what pages are being visited, and how much time is spent accessing the website. This means, Google Analytics can help you give insight and understand the characteristics and behavior of website visitors.

Google Analytics also provides website achievement as well as predictive metrics that provide insight as a recommendation for the marketing strategy that you are running.

Google Ads

As the name implies, Google Ads is often used to place ads on Google. It's just that, to use Google Ads, you have to understand the concept search engine marketing (SEM). So, the ads that are posted are content with keyword relevant in search engines.

Therefore, you must be able to determine keyword so that the content appears in the top Google searches. Of course you don't want to spend advertising costs if the content doesn't appear in the top searches, right?

Tools Similar to Facebook Ads, Twitter Ads, Instagram Ads, TikTok Ads, you can also use it to place ads. It's just that, the platform is in the form of social media, so the target audience you are aiming for must also match the algorithm they have built.

Hootsuite

Tools this is specifically for doing social media content management. Hootsuite features such as uploading schedules and doing editing content, according to its function, all your social media accounts will be integrated with Hootsuite.

In addition, Hootsuite can also display your social media performance such as conversions, current topics trending, to return on investment (ROI) of previously uploaded content.

HubSpot Marketing

Tools this is useful if you want to do management content marketing, both from websites, social media, web analytics, landing pages, and forms for marketing. HubSpot has enough complete features to run digital marketing, however HubSpot is well known for its specialization in CRM.

You can collect client contact information or leads which can be easily converted to CSV format. HubSpot is also integrated with business email so that all marketing activities will be recorded directly. Of course, this will be useful for launching e-mail tracking & notificationsleads tracking, to email marketing

You can also monitor the communication process with clients which will be displayed visually by HubSpot, starting from pitching until it reaches deal. HubSpot itself can be accessed for free, but you can take advantage of the features marketing automation if willing to pay.

Ahrefs

Ahrefs is tools SEO optimization to improve traffic websites. Here, there are many valuable features such as Site Explorer to audit websites, Backlink Data to show how many visitors clicked on your website through other pages.

Ahrefs also has a Keyword Explorer which functions to explore keywords to improve the performance of content on the website. Ahrefs alone has more than 150 million keywords to search for. There is also a Content Gap Tools which contains recommendations for website improvement.

Not only that, Ahrefs also has a Rank Tracker feature to show website rankings so you can track the amount traffic leading to competitor websites. Cool isn't it?

Mailchimp

Mailchimp is very well known as tools best to do email marketing With Mailchimp, you can spread campaign integrated, newsletters, and various other forms of email marketing strategies massively, to hundreds to thousands of subscribers automatically.

You can also design beautiful emails that will be sent to users, create content for your needs Branding and campaign in all lines like landing pages, social media, digital ads, to automatic messages.

Mailchimp also integrates with more than 300 cross-category applications such as contact management, content, design, to Finance & Accounting and have analysis results from emails and content that has been distributed. You can also use toolsemail marketing local like MTtarget and send email.

Social Mention

SocialMention serves to provide interesting information related to trends on social media, including how audiences talk about brand or your business. Through SocialMention, you can find out the level of popularity of a particular topic through keyword and hashtag popular.

You can also find out the sentiment towards a content, how often an account uploads the content, to Update to related content. SocialMention also makes your search easier using microblogging, bookmarks, pictures, videos, to questions.

SocialBuzz

Do you want to work with an influencer but it's hard to find the right one for campaign are you running? Don't worry, you can use SociaBuzz as an alternative. At SociaBuzz, you are free to choose the type an influencer which you will make as key opinion leader (CABBAGE) campaign.

Starting from artists, celebrities, YouTubers, to micro-influencers. In addition to looking for KOL for endorsements, you can also search talent creative to work on campaign such as videographers, writers, MUAs, photographers,

Through SociaBuzz, you can check credibility talent that you will work with because there is a portfolio of social media accounts such as engagements, total followers, website visitor numbers, etc.

Yoast

This is digital marketing tools most mandatory to optimize SEO for content that will be or has been uploaded to the website. Yoast has several features for content topic research, relevant keyword research so that content can appear at the top, schema for creating content summaries, etc.

Yoast can also check whether the content you have produced can be easily read using the Readibility Checker. Yoast himself has become Plugin in Gutenberg and WordPress so that users of one of these sites can easily manage content SEO.

SEMRush

You don't want to use tools above separately? Don't worry, DailySocial will give you a solution with SEMrush. You could say, SEMrush is a complete package for carrying out all strategies digital marketing.

SEMrush has a feature to optimize SEO and show website performance, has a feature to research and analyze advertisements that have been installed (pay-per-click advertising) and content marketing, and can manage and monitor social media.

Finally, SEMrush also has the ideal feature, which is to be able to see the performance of competitors' websites. Tools it can be accessed for free, but you can also pay for a more comprehensive analysis

There he is tools that you can use to maximize your strategy digital marketing that you run. Learn according to your ability so that you can take advantage of it tools it to the maximum. Have a good study!

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