Facebook and Instagram Have the Same Efficacy in Digital Marketing

Talking about the use of Facebook, today's young generation thinks that Facebook is outdated, and is slowly moving towards Instagram. Business people and marketer, as a consequence, has a negative perspective on the use of Facebook and believes that allocating more budget to Instagram is the right choice.

According to official information, in Indonesia up to now there are approx 130 million active Facebook usersEvery month, this number is twice as much as Instagram active user, that is 53 million per month. In addition, Facebook social media users consist of various age groups, ranging from 18 to 60 years. However, Instagram users only ranged in age from 18-29 years.

Instagram Usage may look more lively these days because teenagers tend to be more expressive in sharing their stories and works through Instagram.

While many are hypnotized by the buzz of using Instagram, few realize that Facebook will remain the most popular social media. Tagtoo's own database proves that Facebook is channel best in attracting new visitors and bringing in transactions. With a more diverse mix of user ages, Facebook has higher visibility and can be used to promote products to different age groups. With diverse users, Facebook can be a powerful weapon to do remarketing and attract conversions.

On the other hand, the power of Instagram is also undeniable. The widespread use of Instagram today makes it a powerful place to improve user engagement to brand or your product. Besides, Instagram might be a great platform to reach today's youth audience.

Similar but not the same, Facebook and Instagram are equally useful platforms for campaigns marketing, but both have different roles in increasing sales. In any case, we focus our campaigns on only one platform.

“Facebook and Instagram are like brothers. Only by combining the two can they create a stronger synergy,” said JC Chang, Media Director of Tagtoo.

- Disclosure: This guest article was written by Edison Chen, translated and updated by Sisylia Angkirawan. Previously posted on the site Tagtoo