Digihackaction Opens Opportunities for Innovators Who Want to Provide Creative Solutions in the AdTech and MarTech fields

Virtual hackathon event in the field Advertising Technology (AdTech) and Marketing Technologies The first (MarTech) in Indonesia was officially held. Program initiated by Telkomsel DigiAds, Tinc, and DailySocial.id will open opportunities for digital innovators to develop solutions for the technology-based advertising and marketing industry.

In order to encourage industrial development AdTech and MarTech, the Digihacktion program provides 3 (three) categories that participants can choose from, namely:

• Advertising and Marketing Direct Solutions

In this first category, participants can express creative ideas and solutions to attract the audience's attention directly through the latest technology. It is hoped that the creative ideas outlined can provide solutions (but are not limited to) performance and audience engagement with advertising, increase the role of advertising in consumer experiences and new disruptive applications that are profitable for the Adtech and Martech industries, like ….CRM (Customer Relationship Management), AI/AR/ML, to several features of the platform that can provide solutions for users, especially MSMEs.

• Advertising and Marketing Support Solutions

While this second type of challenge requires you to provide solutions that can influence (but are not limited to) the decision-making phase, improve the consumer experience using several features and gamifications such as Review Aggregator, Market Education Platform, Landing Page Directory & Tracker, Microblogging, Content Distribution, Gamification, Trivia & Tests.

• Digital Advertising Product and Service Enhancement and Improvement

In the last topic you will be required to contribute in the form of creative and solution ideas related to supporting and supporting the new digital ecosystem for Telkomsel Digital Advertising and product marketing, such as apps integration, marketplace, aggregator, curator, existing inventory utilization, feature revamp, and ads measurement result.

Why should you follow Digihackaction? 

In addition to having the opportunity to be an important part of the AdTech and MarTech industry, Digihackaction participants also have the opportunity to obtain various benefits, including; mentorship material support which will be presented through talkshow sessions with expert speakers such as; Alexander Stefan Tanthio as Digital Marketing of PT Kalbe Farma, and also Lani Rahayu as General Manager of Digital Advertising Marketing Telkomsel, who will share experiences and new perspectives on the increasingly dynamic advertising and marketing industry in today's digital era.

In this program, Digihackaction also provides access to provide sandbox API access to participants who have successfully entered the top 100 phase. The API access support in question is in the form of 'Adtag' and 'Adscript' APIs that can be used by developers as a “playground” or “testing environment” to produce prototypes (prototypes) related to solutions for AdTech and MarTech. Technically, this API access will be granted exclusively to Digihackaction participants.

Another advantage that is of course also worth reviewing is, Digihackaction participants too chance can obtain privileges as a member of the community supported by Telkomsel Digiads and Tinc, which will give participants full access to exclusive mentoring opportunities, and full access to the innovation lab Telkomsel on the DigiAds platform. This privilege is a priority that will be given to all participants. 

Opportunity to partner strategically together Telkomsel especially Telkomsel Digiads also do not escape being one of the benefits that will be obtained by participants in this free hackathon. Not only that, material support to outstanding developers is also provided in the form of cash prizes with a total value of 100 million Rupiah for 3 (three) participants who have the most creative and innovative ideas.

How to Register Digihackaction?

To participate in Digihackaction, participants simply register through this official page, and enter some required information. As a general requirement, prospective participants are expected to be able to briefly describe solution proposals related to ideas, prototypes, to MVP (Minimum Viable Product). Don't forget to also prepare other information such as background of the problem, business model plan, and other details related to the participating teams. To make it easier, Digihackaction also provides sample proposals which can also be downloaded directly on the registration page.

Interested in participating in advancing the AdTech and MarTech industries? Just go to the page digihackaction.id/register.