DigiHackAction 2021 Officially Announces Three Winners with the Best Innovations in AdTech and MarTech Bidang

A hackathon program initiated collaboratively by Telkomsel DigiAds, TINC and DailySocial.id enter the final stage. After going through a rigorous curation and selection stage from hundreds of participants, then a series of Demo Days from 10 selected participants, finally DigiHackAction has now officially bagged 3 names for the hackathon winners in presenting technological product innovations around Advertising Technology (AdTech) and Marketing Technology (MarTech) in particular. for the MSME industry. Who are the three winners of the DigiHackAction?

Before discussing it further, some information related to the assessment criteria deserves your attention. After receiving more than 300 submitted ideas, DigiHackAction implemented several scoring criteria together with a panel of judges who came from industry and related field experts. The first assessment criteria is to assess the feasibility of the team based on the ability and technical experience of each team. This point is quite crucial considering the ability to perform computational engineering is the main aspect in the hackathon event.

The second assessment criterion is to measure the competency level of participants, in presenting relevant technology solutions in the AdTech and MarTech fields. This assessment criterion is also quite crucial. The reason is that the competencies measured are not only based on technological design, but also the innovations offered must answer the problems faced, especially by the MSME industry towards digitalization - in accordance with the goals of DigiHackAction.

Meanwhile, the final assessment criterion is to measure the readiness of the product (prototype) that has been made by the participants. Please note, DigiHackAction accepts applications or products that are still new with minimal features (MVP) which are also connected by an API from the organizer. On this criterion, the panel of judges will ensure that the API provided by the organizer has been utilized and connected optimally or by the participant.

In addition, the jury's assessment criteria also did not escape the assessment of the development potential of the innovations produced by the participants. In line with the vision and mission of DigiHackAction which wants to contribute to digital transformation, especially for MSME players through AdTech and MarTech, the innovations offered by participants must also be realized by adjusting the situation and market conditions that require it.

Here are the three DigiHackAction 2021 winners!

1. Check the Store Next to the App

As the name implies, the AdTech and MarTech technology innovations carried out by Cek Toko Next to the App revolve around a price comparison platform for marketplace services. Interestingly, this innovation, which was only driven by one person, comes in the form of a web extension (add-on) which is of course very easy to implement by users.

2. Deadliner Team

By relying on the idea titled "CoBo", the team formed by two alumni of ITB and UGM tried to offer content marketing technology solutions for MSME business players through Natural Language Processing Artificial Intelligence technology. CoBo technology itself tries to process the flow of comment fields on social media that can be used by business people as effective marketing tools.

3. StoryAI

The team, led by Dzakwan Silverdi and Aimmatul, has Artificial Intelligence (AI)-based technology embedded in its innovation products for AdTech and MarTech for social media marketing needs. In their profile, it is stated that the two co-founders from Gadjah Mada University have implemented Generative Pretrained Transformer 3 (GPT-3) technology which allows users to generate commercial narratives for both product copywriting and social media captions without having good copywriting skills. . Embedded AI technology will help users achieve this.

“There were more than 300 submissions that we received during the period. And today we have judged from the top 10 and finally got 3 winners. We are very happy that through this event we can open pintu enter for innovation in the field of digital advertising and also for the MSME industry," said Ronny Sugiadha as Senior Vice President of Digital Advertising, Banking and Data Solutions. Telkomsel.

"We realize that we cannot do it alone to grow the digital industry, for that we collaborate with digital startups, we feel it is important not only to accelerate business telkomsel, but also through this collaboration, we can grow the digital startup industry, and other industries as a whole,” added Andi Kristianto, as Acting SVP Corporate Strategy and Strategic Investment of Telkomsel.

The presence of the DigiHackAction 2021 program has opened up opportunities for digital talents to continue to develop in the AdTech and MarTech fields in Indonesia, as well as expand the openness of collaborative collaboration. Telkomsel and between startups. Not only for the three winners in the first AdTech and MarTech hackathon program in Indonesia, but for the 100+ participants who have participated in this program, it is also the first step in a new journey in accelerating their startup business.