Expanding Marketing, Gadjian Announces Collaboration with Digibank

Startup provider of payroll and HR management applications Gadjian announce collaboration marketing with Digibank by DBS. This collaboration allows users to use Gadjian services more easily and cheaply if they download and activate Digibank on their smartphones.

This activity is claimed not only beneficial for Gadjian users, but also applies to the Attendance recording application. For Digibank, this business collaboration is in line with the company's spirit to provide an easier and more enjoyable banking experience for its customers with the Gadjian ecosystem.

"This collaboration is also expected to provide an example of mutually beneficial cooperation between banking industry players and digital startup industry players," said CEO and Co-Founder Gadjian and Presentr Afia R Fitriati in an official statement received DailySocial.

Afia explained, in this collaboration, every user company or prospective user of the Gadjian and Present application will get a discount on the use of applications from the two applications if their employees download the Digibank application with a special promo code.

The discount will be even greater if the number of employees who activate Digibank increases. The company will also get a deposit to pay off Gadjian's subscription bill and employees will get cashback.

Head of Digital Banking Bank DBS Indonesia Leonardo Koesmanto added, "More and more aspects of millennial life are happening at the convenience of their smartphones, including payday and attendance aspects. We hope that Digibank and Gadjian application users can Live more, Bank less with more seamless patternhis input nor output their finances."

Both DBS and Gadjian are committed to bringing this collaboration into feature development and other forms of collaboration in the future. Before signing Digibank, Gadjian first announced the integration with Mandiri Cash Management for the payment of employee salaries.

In the expansion of marketing channels, the two companies continue to collaborate with various aspects of business in order to increase the number of users. Last Digibank announce partnership with 21 coffee shops for account opening as one of the steps to accelerate the realization of the target of 3,5 million new customers in 2022.