Deezer Collaborates with RRI

Today (09/5) Deezer announced its partnership with Radio Republik Indonesia (RRI). This collaboration allows Deezer users to listen to live broadcasts of Indonesian League matches and the 2018 World Cup via streaming. In addition, Deezer users can also listen to news broadcasts from RRI PRO3 and the Indonesian Cultural Encyclopedia from RRI PRO4.

Vice President of APAC Deezer Daud Irsan Aditirto said that one of the cornerstones of this collaboration was because in Indonesia there were quite a lot of people who liked football. According to a survey conducted Nielsen Sports, 77 percent of Indonesians like football. Deezer tries to bring a new experience of enjoying football through audio broadcasts.

From RRI's side, Soleman Yusuf as Program and Production Director said that this synergy would benefit both parties. For RRI allows users to choose the preferred access channel according to their individual persona.

In 2018, Deezer is trying to increase its business in Indonesia. Beginning last January, Deezer established a strategic partnership with Tri Indonesia. Its mission is to spread services to users provider related.

Deezer itself has actually been present in Indonesia for a long time, since 2012, to be precise, but the presence of a similar service makes this French company have to strengthen its headband to fight harder. Because other players such as Spotify or JOOX also continue to intensify market share expansion.

arrangement new management has also been implemented, with the hope of smoothing Deezer's business development in Indonesia. In addition, several features and functionality are continuously being developed to get unique selling point.

One of the things that is being intensified is the Flow feature, which allows users to enjoy Deezer with layback experience, according to their favorite genre.