Learn more about the "Hybrid Advertising" Trend

To create an innovation, sometimes we don't just have to rely on technology. We can use the product Existing to produce a more useful service.

As with service hybrid advertising, whose trend is still continuing in Indonesia. If we realize it, we have actually seen advertisements like this on various vehicles on the road.

In this #TuesdayStartup session, DailySocial the arrival of two speakers, namely the Co-Founders of StickEarn, Garry Limanata and Sugito Alim.

StickEarn is an advertising technology startup. If you have many questions about hybrid advertising, consider four important things that the two co-founders of StickEarn said below:

Transportation as a medium

Different from billboard or ad type above the line (ATL), ad hybrid using the mode of transportation as a medium. In StickEarn itself, there are eight modes of transportation used, such as cars, motorbikes, and bicycles.

Garry said that transportation was chosen as an advertising medium because it was more measurable. In addition, transportation has its own advantages because it is dynamic or always moving. This opens up opportunities to create new potential customers.

"Connecting brands, customers and drivers can create an ad that is measurable and has a strong impression," he said.

The role of technology in hybrid advertising

So where is the technology? In this case, technology comes in the form of applications and services dashboards. In other words, even if installed offline, ads can still be measured using technology.

Sugito explained that dashboards function in measuring and calculating ad impressions. In fact, the dashboard also has reporting system which the client can check. Meanwhile, the application functions to record the tracks of the riders.

"At StickEarn, we build infrastructure [applications and dashboards], driver must use the application to be able totrack. While the dashboard is there to monitor ads. Dashboard can calculate impressions, this is more effective than billboard. So, they can't assume [for ad impressions]," Garry said.

Client needs analysis

Like the advertising business in general, hybrid advertising still based on the needs and policies of its partners. Each partner has different needs and policies.

Take, for example, the exclusive collaboration between StickEarn and Grab. In their cooperation policy, partners are not allowed to advertise cigarettes and beer in vehicles.

"We still need to study needs, don't we overpromise [to clients]. Every partner is also there alone. But, sure we are willing to export [form of cooperation]," said Sugito.

Technology boosts people's quality of life

Not only solving a problem, technology is here to improve people's lives. Likewise, the business model adopted by StickEarn. Because it utilizes the mode of transportation, the presence of advertisements hybrid can help the driver to generate additional income.

"After all, technology must love social impacts to society. In this case, not only the partners, but also driver," said Sugito.