[Dailyssimo] E-commerce in Indonesia, We Only Need Services That Make Us Trustworthy

Open shop online indeed much easier than opening a 'regular' shop, at least it can be measured from the cost factor. But inviting shoppers to come, buy and become a customer of a store is much more complex than just opening a shop. Let me invite you to examine it from various points of view.

For a buyer, money is something very sensitive. The buyer will never want to give his money to be exchanged for an item if the item he does not want or there is something that makes it difficult to get the item after he makes payment.

Just imagine if you want to buy a music CD, the options are to buy at the nearest CD shop and in a store online, what do you think will be taken into consideration?

1. Availability of goods. This is the first factor to check.
2. Price will be a second consideration. In this phase, buyers will compare prices. This is like an additional game, namely psychologically the satisfaction obtained if the buyer can get the goods at a lower price.
3. How to get it becomes the next factor, which includes the payment mechanism, ease of processing and so on.
4. Time to get it.

The four points above will usually be taken into consideration for potential buyers when deciding to buy an item. These four points will be the foundation of buyer trust in a store, regardless of the store online or not. Yeah right.... Trust is the main foundation of the success of a store to build a reputation.

Since 2011 we have been flooded with companies online who focuses on E-commerce. The June 2011 issue of The Marketers Magazine, which happens to be the phenomenon of the proliferation of shop-providing sites online by bringing up the term social shopper, as a nickname for shoppers of shops run using social media platforms which is on the rise like Facebook. Even Multiply who used to be known as platform blog even change positioning they become shop providers online by combining functions internal network between users and facilities online store which they finally call social commerce.

I don't deny and also feel how the atmosphere is e-commerceThis e began to rise and began to be unstoppable. Although Plaza.com can't be said to be able to meet market expectations (this could be an interesting case study), we'll see Kaskus, the forum which eventually became large and widely known because the value of the velocity of money in it was phenomenal, and this happened because of the use of the forum as a trading platform which was indeed accommodated by the Kaskus management. It's the same thing that makes Multiply change themselves from platform blog become a store provider online. Other players include Good store, BliBli.com, DinoMarket, Rakuten and so forth.

The question is, do companies E-commerce has it been gaining popularity? Well, frankly I'm not too sure. Why? Because in my opinion many companies E-commerce who still have problems building trust for their services in the community. Multiple services E-commerce which has backup strong finances are even busy doing crazy promotions, even though the foundation that must be built is actually public trust (trust). Too big an exposure without a ready foundation will speed things up backfire to brand their service. But they don't seem to care (or don't understand).

As someone who has also had a business E-commerce (on ebay in 2004-2005) I have always held the view that the buyer is number one, but if platform that we use cannot make our shop a store that can unite buyers, ya we know where this will end. :-)

And like statement in the title I addressed the service provider E-commerce, we don't need flashy features yet, we need a platform that makes us a trusted seller.

Brother Edwin is an online community management practitioner since 1998 long before the term social media/social network appeared in the internet world. He started his experimentation journey with several online communities which eventually grew to be successful at that time, until now he is still providing consultations about character and building online communities for brands/agencies and individuals.

He had worked at Yahoo! for more than 4 years as a community manager. And now his last position is Country Manager – Indonesia for thoughtbuzz.net, a social media monitoring company.