DailySocial Report: Use of Podcast Services 2018

Since the introduction of the iPod by Steve Jobs in 2001, there has been a new trend for audio content. It was then called "iPod Broadcasting", an acronym for Podcasts. Unlike radio, which was previously familiar to the public, podcasts do not broadcast content linearly, but on-demand.

Over time, podcast content is increasingly in demand. In addition to the increasingly diverse content categories, there are also many platforms that carry it. However, if you look closely, compared to other on-demand content such as music or videos, the popularity of podcasts in Indonesia is far behind.

To get details about people's interest in podcasts, DailySocial in collaboration with JakPat Mobile Survey Platform conducted a survey of 2023 smartphone users, asking Indonesian people's responses to podcasts.

From the survey, several interesting facts were found, including:

• Content (65,00%) and flexibility of access (62,69%) are factors that are considered attractive to respondents, so they choose podcasts.
• Spotify (52,02%) is the most popular service used to listen to podcast content by respondents.

In addition, there were several other trends that were captured in the survey, including the popular themes, the selected sources, and the duration of the content that was considered ideal. For more details please download the free report "User Research Podcast in Indonesia 2018".