Building Customer Satisfaction Through Email Marketing

Every day there will be new businesses that come to the surface, this certainly adds to the increasingly fierce business competition. Therefore, customer satisfaction strategies are increasingly being maximized to strengthen customer satisfaction brand awareness from a consumer perspective.

In the business world, brand awareness very important, because with brand awareness can show the extent to which consumers know the product from a company brand.

However, after consumers and customers know the products from brand For you, the next strategy is to retain customers to keep buying products and services from your business, this is also one way to build company brand awareness and maintain customer satisfaction with your business services.

Customer Experience As a Form of Customer Loyalty

Customer satisfaction is related to the overall customer feeling about the performance, products, and services that have been obtained from a company brand business. This feeling can be in the form of pleasant feelings or feelings of disappointment experienced by customers from the beginning of the transaction until the end of getting the product or service.

Ccustomer experience very important in the company, because for customers satisfaction is an assessment of service brand which they use. If, the customer is satisfied, of course, customer loyalty will be formed, and finally the customer can make repeated transactions or also recommend brand you to someone else. 

Forming customer loyalty through customer experience can be done through excellent service or excellent service, because with excellent service also aims to make customers satisfied and your business can benefit.

However, a brand said to have excellent service is when brand It adopts the following three excellent service concepts:

• Action Concept

The concept of action is related to an action taken by employees to pay attention and check what customers need, such as recording customer orders, checking back stock and customer orders, assisting customers in completing transactions.

• Attitude Concept

The concept of attitude in excellent service that must be owned by the company is how its employees have a friendly, polite, and attentive attitude towards the company or customers. In addition to the above attitude, employees must look neat and polite in accordance with company SOPs.

• Attention Concept

In addition to the concept of action and attitude, companies when serving customers must have attention to customers. Attention here is in the form of paying attention to what is needed and wanted by customers and also placing the interests of consumers as priority interests.

Not only that, providing fast and precise service is also a form of the concept of attention.

With the three concepts of excellent service, customer experience received by the company will tend to be profitable because the quality of service from the company is not in doubt by the customer. 

Utilise Email Marketing for Customer Satisfaction

Determining and seeing customer satisfaction can be used with several methods, one of which is by using email marketing.

Email is a form of digital communication that is currently familiar. As is well known, the use of email marketing in a business is an effective marketing strategy.

As mentioned in the article DailySocial if the millennial generation prefers to get a promotion brand via email because it is more personal.

Apart from being a form of promotion, email marketing can also be used as a form of communication between companies and customers to get customer experience.