CrediBook Releases CrediMart and CrediStore, Targets Stall Operational Digitization Solutions

The CrediBook stall digital bookkeeping application released two products at once, CrediMart and CrediStore, to help accelerate the digitization of wholesale stall operations even though it was still in the midst of a pandemic. Both of these products can be used by all CrediBook users spread across second and third tier cities.

Co-Founder and CEO CrediBook Gabriel Frans explained, CrediMart was born to remove obstacles in the process of procurement of merchandise stocks among MSME actors. In addition to the issue of financial records, MSMEs such as shops and stalls also face obstacles in procuring merchandise stocks, such as the long distance to wholesale centers, the hassle of carrying groceries, and the payment method that must be in cash.

“As a result, the stock of merchandise in shops or stalls is incomplete. This has the potential to reduce their sales, so we present CrediMart, an online wholesale store so that MSMEs can shop for stock items without having to leave the business location," Gabriel said in an official statement.

CrediMart can be accessed online via the site and the order will be delivered to the customer's location 1x24 hours after the order is placed. In running CrediMart operations, the company plays a role in collaborating with conventional wholesale stores to enter as merchants. Currently, CrediMart is available in Greater Jakarta, West Java, and Central Java, focusing on second- and third-tier cities.

Separately, when contacted DailySocial, Gabriel explained that in carrying out his role as sales, his party connects existing conventional wholesale stores, not with brands or product principals. Thus, wholesalers are really helped by additional income, not replacing their role.

"For example, Wholesale Damai in West Jakarta, one of our partner wholesale stores, is getting an increase in turnover of up to 50% every day due to sales from CreditMart."

Although this solution is not new in the industry, he continued, CrediMart operates with an approach light-asset because CrediBook itself doesn't have its own warehouse. It provides distribution facilities for delivering goods from partner wholesale stores to shop owners who buy through CrediMart.

Another added value for shop owners is that they can enjoy the flexibility of payment methods, ranging from cash, CoD, to maturity schemes for customers who have a good buying history. This solution is expected to make it easier for shop owners to manage their business cash flow so that they can survive and even continue to grow.

“We are cooperating with Modal Rakyat in providing this payment method [payment due]. To ensure the payment of tempo runs smoothly, we always prioritize assessment performance and transaction history of retail MSMEs.”

Both CrediBook and CrediMart will act as digital operating systems for wholesalers. CrediBook will play a role from the bookkeeping side, while CrediMart from the sales side.

Meanwhile, for CrediStore is an app social commerce which allows warung traders to sell online via social media platforms. There users can provide the name of their online store, fill in information about the products being sold, such as photos, descriptions, and prices of goods. Next, users will get a link to their online store which can be shared on various social media platforms.

"All orders will be entered into the CrediStore application dashboard, so users can monitor orders in one application without having to manually open each of their social media accounts."

According to Gabriel, the company is targeting two focuses through the application. First, helping SMEs onboard in service E-commerce by having their own online store easily and for free and then inviting them to dive in social commerce. Second, after the online shop established, CrediStore helps make it easier for MSME actors to manage online orders that come to their online stores.

The target audience for CrediStore is wider because it can be used by various MSME sectors, from grocery stores, credit agents, laundry, food and beverage, to the service sector.

“We want CrediStore to be used by various types of MSMEs. The simple and practical appearance is suitable for business beginners, housewives, to experienced sellers. This product is still in its early stages, there are still many feature developments that will complement this application in the future.”

MSME empowerment solutions

Although the number of users is not detailed, Gabriel said that currently the profile of CrediBook users is MSMEs in the retail and wholesale segments. They come from the categories of home businesses, shops and services, and agents. The locations are spread out in layer and two cities, including Surabaya, Sidoarjo, Cirebon, to Medan, Makassar, and Palembang.

In addition to strengthening CrediBook with the two products above, the company also participates in a socialization program from the government regarding the recording and bookkeeping of the financial reporting system for MSMEs. This program is part of the implementation of Government Regulation Number 7 of 2021 concerning Ease, Protection, and Empowerment of Cooperatives and MSMEs, especially in article 87.

“We are currently preparing collaborative activities with the government that are able to increase the number of financial literacy and adoption by MSME actors. This is also part of our strategy in developing our user base,” he said.

In the realm of digital bookkeeping for MSMEs, CrediBook competes with BukuKas, BukuWarung, and many more. Beyond that, more and more companies are providing a variety of digital solutions to make it easier for MSMEs go digital from various aspects of the business.

According to data from the Ministry of Cooperatives and Small and Medium Enterprises, out of 64,2 million MSME units, only 19% of them have entered the digital ecosystem. The government itself targets 30 million MSME units to enter the digital ecosystem by 2024. Here MSME solutions provided by startups.