Creator Appreciation Platform Makes Calculation of Campaign Conversions Easy

As a person marketer, of course I want that campaign what I run grabs all objective determined, so that it is commensurate with the amount of investment spent. Usually, the calculation of the success of a campaign is based on ROI. But in the digital era, this measure is getting more complicated because it consists of many components that are relative to one another. Because of the complexity of this calculation, some companies even make another measure and call it RoAS, aka Return on Ad Spend. Well, one of the components that are usually run on digital campaigns is influence marketing.

As a person strategic communications, of course I want that campaign that the client trusts in agency where I work can successfully exceed the specified KPI. The measure of success for assets managed as Owned Media and Paid Media is relatively more manageable.manage. A bit difficult is Earned Media. Apart from the fact that the control of speech is not entirely on us, influence marketing plays an important role. The problem is finding an influencer the right one for campaign we are like choosing a mate. Not necessarily effective, let alone bring ROI for clients.

As a person an influencer, of course I want the platform that I use to reach more people, so that more people brand interested in using my services in campaign they. But to be honest, because there is no standard yet, rate card I like it by prioritizing the amount follower which I have. When asked how to measure success, not a few colleagues an influencer who is confused. Never mind conversion rate, only a few can promise engagement rate.

As someone who has experience in all three industries (four if you count the media industry), I can personally experience the problems of measuring effectiveness influence marketing this. Person A is expensive because follower a lot but engagement tiny. Si B is cheap and engagement big, but reach small. Which one should be more expensive? Person A or Person B? So, which one is more effective? That's only two an influencer, not talking about quantity. The point is, make dizzy, lah! So, when there is a platform that can help the an influencer who is also a creative content developer to convert appreciation follower they are in the form of tips or subscription fees such as KaryaKarsa, I was also interested in exploring the concept and working there.

KaryaKarsa has a similar concept to Patreon which has succeeded in helping 100 thousand creators connect with their fans. Their essence is to make it easier for viewers to contribute in the form of money so that they can help the income of the creators they enjoy. This means an influencer, which also content creator, finally able to measure how much income they get directly from follower through the content they create.

Since appearing in October 2019 until mid-March 2020, KaryaKarsa alone has hosted more than 1.300 creators and channeled more than 1 billion rupiah per month to creators! A number that can be considered fantastic for a start-up company that is only 5 months old.

So what does this mean for marketer and digital agencies? With the KaryaKarsa platform, it is possible for a brand make campaign who collaborate with creative content developers and really make a profit from it. For an influencer themselves, finally there is a platform where they can measure the selling value of their content, find out the purchasing power follower, and actually earn money. An interesting additional income, apart from sponsorship, endorsementand adsense.

Indeed, not all an influencer is content creator. A number of campaign also still use their services to awareness, reachand impressions. But at least, now there is an alternative platform that can reduce the headache of compiling a report on the effectiveness and ROI of a company campaign.

- This article is a guest article written by Pribadi Prananta (Pipu). He is a marketer, creative communication strategist, and content creator who works at KaryaKarsa. Connect with Pipu on Twitter @pee and Instagram @pipu.