Creative Economy: Definition, Purpose and Examples of Its Implementation

At present, digital developments have clearly changed the pattern of the economy that is happening. One of them is the presence of new economic terms such as the creative economy. maybe some people are familiar with the term economic industry, but what exactly is the creative economy? 

Why do so many people associate the creative economy with a number of works produced from someone's ideas and thoughts? The following is a complete explanation, starting from the definition to examples of the implementation of the creative economy.

Definition of Creative Economy

The creative economy is a new economic concept that relies on the creativity of human resources (HR) in its production factors. The creative economy is a term used to discuss solving problems related to economic value and employment through the development of ideas.

The creative economy has now been widely developed in business ventures both in scope corporate and even as a household business venture. There are many sectors that are part of the creative economy, such as the digital industry, crafts, tourism, and so on. 

The creative economy is also known as an effort made to develop new ideas through creative thinking, where creativity is used as a benchmark for the participants or members involved. Therefore, the creative economy is also understood as an economic era that involves the role of creativity in human resources (HR) as the main factor.

Creative Economy Goals

The creative economy clearly provides a wide range of opportunities in the economic field to further develop new ideas. The presence of the creative economy because it has several goals, the following are the goals of the creative economy:

• Contribute to GDP

One of the goals of the creative economy is to contribute to a country's Gross Domestic Product (GDP). This is due to the ideas and characteristics possessed by the creative industries in maximizing the development of ideas which are also related to cultural values ​​and local wisdom of a region, so that they will bring out the uniqueness of other products or works.

• Increase export value

The creative economy also aims to increase export value, this is due to the emergence of innovations in new, unique products that increase demand for domestic goods.

• Unlock more job vacancies 

Another goal in the creative economy is to open up more job vacancies, this is also related to the ability and creativity of individuals in forming a new product. The creative industry is a place for people to channel their ideas into works that have artistic value and even selling value.

• Increasing innovative and creative competitiveness

The creative economy also aims to increase healthy, innovative and creative competitiveness. Where in this case the very rapid changes in the economic industry have led to an increasingly sharp level of competition. However, the main benchmark in the creative economy is the creativity possessed by individuals and the innovation of a work.

• Developing the potential of ideas in individuals

The creative economy also aims to develop the potential of ideas in individuals. Because individuals are not limited to work where this is an opportunity for them to be able to adopt cultural values ​​into the products or works they make. 

Examples of Creative Economy Implementation

A number of sectors are present as part of the creative economy, where this sector also relies on human creativity. The following are a number of examples of the implementation of the creative economy found in society:

• Craft Industry

The craft industry is an example of the implementation of the creative economy. In Indonesia, the craft industry is also known as a place for the local community, especially in an area to introduce products with local wisdom and local culture.

• Film Industry

Another example of the implementation of the creative economy comes from the film industry, where currently Indonesia is starting to produce various types of film production, starting from the big screen, mini series, and so forth. Film is also a part of the creative industry, because this industry requires a lot of creativity and ideas to develop storylines, placement lighting, taking pictures and so on. Films can also be used as a means of conveying moral messages as well as representing values ​​and culture in society 

• Tourism

Examples of other creative economy implementations are also in the tourism industry, where this industry is one of the important sectors in a country. This is due to the role of tourism which is able to influence the global economic income of a country.

• Culinary 

The next example of the implementation of the creative economy is culinary, where this sector provides a number of potentials to introduce a country's unique culture and culinary variety. Culinary is also a sector that can contribute to creative economy income, especially in Indonesia. This is directly related to basic human needs regarding food, so tourists who come to Indonesia tend to want to taste the typical food of the countries they visit.

This is an explanation about the creative economy, starting from the definition to examples of its implementation sector in Indonesia. Through the previous explanation, it can be understood that the creative economy is a term used to describe economic conditions that rely on human creativity and ideas. Hopefully this information can be useful!