Know the Types and Strategies of Content Marketing To Attract Audiences

There are many ways to attract the attention of the audience, customers, or customers to be able to raise brand awareness. One of them is making relevance content, because with relevance content can reach audiences naturally and organically. For that, you need to know about how to start and develop content marketing.

As a person marketers, of course dealing with content marketing is daily intake. However, to develop content marketing in order to reach the audiencemust be adapted to the type and strategy. So, you need to understand what it is about content marketing, types, strategies, and so on.

Here is a related summary content marketing which you can learn easily!

What is that Content Marketing?

Quoted from MTARGET, content marketing is a process of planning, creating, distributing, sharing, and publishing content through various marketing channel such as blogs, social media, websites, podcasts, press releases, Youtube, and so on.

Purpose of manufacture content marketing is to reach your business target audience and improve loyalty, commitments, sales, and also brand awareness.

Then there are four points that explain why content marketing These are important and must be developed by business actors:

1. To increase Conversion
2. Build relationships between customers and businesses that can help to increase loyalty
3. Educate the audience of the business you are developing about the products or services you offer
4. To show your audience how your business products and services can overcome their difficulties.

Types Content Marketing

To reach the audience through content marketing, then manufacture content-must be adjusted to the type or medium to be used. Here are some types content marketing which you can use as a form of marketing strategy!

Social Media Content Marketing

As we know that today's social media has a lot of mass, which is more than 3,6 billion social media users and is predicted to continue to grow. With these fantastic numbers, it's no wonder that many businesses are investing in social media marketing anddigital marketingother. To make content marketing on social media, you can choose a number of platform which are frequently used by your audience such as Instagram, Tiktok, Twitter, Facebook, LinkedIn, Pinterest, and others.

Content Marketing Blog

Blogs can be an option as content marketing channels because blogs are one kind of inbound content which is strong enough and allows you to be creative according to the topic to be presented.

In addition, by utilizing a blog you can promote internal and external content through link, added button share, and enter product information.

Video Content Marketing

According to a Wyzowl . research, there are as many as 69% of consumers who claim to prefer to learn about the products and services of a company brand from videos. So, videos can be selected to increase conversions and ROI, thus helping brand you to build engagement with consumers.

You can also choose to share content videos on various platform social media, landing pages, and marketing channel other.

Paid Ads Content Marketing

To reach a wider range of consumers so that brand you can be seen by many people, so you can take advantage of paid ads. Generally paid ads it will be more useful if it is collaborated with inbound marketing. You can share paid ads in various platform as landing pages, sponsored content, and social media.

Content Marketing Podcast

Currently podcast can also be used as a medium for making content marketing, because podcast gives you the freedom to create creativity in any topic. Then, podcast can also be adjusted to other factors that become marketing strategies such as episode rhythm, episode duration, who's on podcast, and where will you advertise podcast

Content Marketing Infographic

Type content marketing the last one is content marketing infographics which can attract the audience because the infographic display can contain data and information with a combination of simple words and clear images, making it easier for the audience to understand.

Strategy Content Marketing

After knowing the meaning and types of content marketing, the next step you need to know is the steps to make a strategy content marketing agar content that you develop can run effectively.

1. Set SMART Goals

The first strategy in making content marketing is setting SMART goals. It is useful for achieving goals marketing wider company. SMART Example goals what you can set is as follows:

• Boost revenue
• Increase conversions
• Increase brand awareness
• Improve brand loyalty
• Increase customer commitment
• Build relationship and trust between leads and customer.

2. Determine KPIs

After setting SMART goals, The next strategy is to determine KPIs (Key Performance Indicators). KPIs are used as a measurement point for the performance you are working on against your business goals.

3. Determine the Content Type

The next step is that you have to choose the type content to be created, to determine the type content to be developed, try to think about the target audience and buyer person from brand you.

4. Choose Channel Content

After setting content what to make, it's time for you to choose content channels suitable for sharing content it fits your target audience.

5. Set Budget

Then you can think about how much budget which will be issued to make content the. Set budget must also be adjusted to the expenses you will spend such as buying software, pay for advertising, to pay content marketers and need to be adjusted to the finances of the business you are living!

6. Create and Distribute Content

Immediately create and distribute content marketing so that the audience can also consume it. However, in order not to lose your audience, you need to be consistent in producing content. In order not to forget, you can also take advantage of social media calendars or editorial content calendar.

7. Analyzing and Measuring Results

Strategy content marketing the last one is you need to measure and analyze content marketing already distributed, try to find out what you feel is lacking and how to improve content marketing to reach more audiences.

Strategy success content marketing It can also be seen from the achievement of the SMART goals and KPIs that you set. You can also get tips and tricks related to making content marketing via MTARGET HERE.

Disclosure: This article is in collaboration with MTARGET.