1. Entrepreneur

Complete Guide to Using TikTok Shop

Download the eBook that guides you in creating a shop on the TikTok Shop, managing products and placing TikTok Ads ads

Social media such as Facebook, Instagram and TikTok were originally places for networking, connecting and interacting personally. However, as its users grow, social media slowly has a new function, namely as a place to sell.

This activity is then called social commerce, a new way to buy goods that offers direct interaction with sellers while still chatting in their network.

In Indonesia itself, transacting through social media is nothing new. In reports Populix title "The Social Commerce Landscape in Indonesia”, shows that 52% of Indonesian people are aware of buying and selling trends through social media.

One player who is serious about positioning himself as a pioneer in this sector is TikTok through its service, TikTok Shop.

Through the TikTok Shop, brand owners can reach consumers through content that is more personal, prioritizes the value of benefits and entertainment while providing shopping baskets.

Meanwhile, on the consumer side, they can buy products directly on the TikTok application without having to change applications. Consumers can also get a variety of useful content to support purchasing decisions or understand products better. The interaction between the two occurs directly on the same TikTok platform.

Still from the same report revealed that 86 percent of respondents had shopped social commerce. Platform the most used is the TikTok Shop (45 percent), followed by WhatsApp (21 percent), Facebook Shop (10 percent), and Instagram Shop (10 percent).

This condition is a sign of the enormous potential offered by the TikTok Shop. Brand owners of various scales should take advantage of the TikTok Shop to improve brand awareness as well as sales.

Dailysocial NeoSME has compiled a complete guide containing 70 step-by-step pages using the TikTok Shop, starting from how to register, how to upload products, product management to placing ads on TikTok Ads. Download the free ebook now, Click here.

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