Boosting the Culinary MSME Business through "Cloud Kitchen" and "Food Delivery"

The pandemic has become an attractive momentum for MSME players in the Indonesian food and beverage (F&B) sector. Although many have fallen, the contribution of startups as enablers become one of the factors how businesses in this sector can survive.

Based on the report released LPEM FEB UI and UNDP Indonesia In 2020, 40% of MSME entrepreneurs were in the food and beverage sector. On the gender side, MSMEs owned by women mostly produce food and beverages. On the other hand, only 20% of MSMEs owned by men are engaged in the food and beverage sector.

Existence cloud kitchens, as business support food delivery, considered to help the business growth of MSME actors. DailySocial trying to see how the platform contributes cloud kitchens, as Yummy Corp and Dailybox.

Long term positive impact

Industrial growth cloud kitchen in Indonesia is supported by an increase in online food orders in line with shifts in consumer behavior, especially during the pandemic. Based on research Momentum Works, restaurants and food delivery platforms are spending more time in 2021 experimenting with new business models, one of which is cloud kitchen.

The research states, cloud kitchen help restaurants and culinary business actors to increase their total income (topline) through a wider reach of consumers.

Cloudkitchen It is also claimed to offer easy capital flexibility with a choice of rental times that can be arranged as needed. This concept also makes it easy to change the concept and type of food/menu quickly.

One of the leading players in Southeast Asia, Grab, saw a huge opportunity for the industry cloud kitchen to grow and reach more consumers in Indonesia. Service GrabKitchen becomes the way Grab introduce the concept cloud kitchen to empower partners merchant.

"Our partnerships with business partners are solid, utilizing the best technology in creating a user-friendly experience hyperpersonal, and network expansion GrabKitchens that are fast are the driving factors that are increasingly relevant GrabFood for Indonesian people," said the Head of Marketing Grabfood - Grab Indonesia Hadi Surya Koe.

Collaboration with the platform cloud kitchen, for example between Grab and Yummy Corp, claimed to help F&B businesses joining the network obtain comprehensive support to develop and launch virtual restaurants and recruit and train staff to operate cloud kitchen.

Currently Grab have had more than 45 cloud kitchen located in 8 cities (Jakarta, Bandung, Bali, Medan, Surabaya, Makassar, Surakarta and Malang) in Indonesia.

"A mix of skills Grab and Yummy Corp can accelerate sector development cloud kitchen in Indonesia," Hadi said.

Yummykitchen, platforms cloud kitchen Yummy Corp., this year has provided a 30% slot for MSMEs. Currently, Yummy Corp. has more than 60 brand partners.

"Yummy Corp as a platform is actually more accurate to say as a partner. Because of the conditions we are here to help each other so that the F&B ecosystem in Indonesia is equally advanced. It can be said that the F&B ecosystem in Indonesia is quite developed and Yummy Corp will continue to develop this ecosystem by strengthening technology and human resources. that we have," said Yummy Corp CEO Mario Suntanu.

The pandemic has accelerated the phenomenon of synergy between culinary MSME actors and food delivery services cloud kitchen. This synergy is called helping culinary MSMEs to develop and sell faster, because the costs needed tend to be smaller and the time needed to build infrastructure is shorter.

"MSMEs are an important pillar for the Indonesian economy. The contribution of this sector to Indonesia's GDP is more than 60%. MSMEs are even able to absorb 97% of the total workforce. This makes this sector very attractive to work on," said CEO of Dailybox. Kelvin Subowo.

On the other hand, as a new player, the presence of ShopeeFood is claimed to provide income opportunities that can have a long-term positive impact for partners.

"Currently, our focus is on supporting the growth of the digital economy in Indonesia by embracing more culinary businesses, especially MSME players, users, and driver partners to maximize the use of digital services in their daily lives," said Andreas Christiadi, Brand Marketing Manager of ShopeeFood.

Procedures and supervision

Platform priority cloud kitchen and food delivery is to maintain the quality and safety of food ordered online. To ensure this, Dailybox carries out supervision carried out by the Dailybox kitchen team consisting of experienced five-star hotel chefs. The team usually conducts periodic audits and surprise inspections to ensure MSME partners are working according to established standards.

Currently Dailybox has received halal certification. In the future, it is hoped that all DailyBox MSME partners can be certified, such as HACCP. Even though they realized this couldn't happen in an instant. DailyBox's mission is to improve the quality of MSME partners.

"MSMEs that collaborate with Dailybox must comply with halal guidelines, strict food safety standards (including hygiene and quality of raw materials) and taste consistency standards. Our team realizes that Dailybox MSME partners need extra guidance so that they can gradually meet the standards we set, " said Kelvin.

Meanwhile, the supervision carried out by Yummy Corp is to ensure that the processing process is carried out through procedures in accordance with the partner's processes. To ensure output the food that comes out has quality according to its standards, Yummy Corp continues to carry out ongoing training to crew and a series of strict Quality Control processes.