1. Startups

IPO Rejection and Abandoned by Co-Founder Ends at the Closing of Guvera Layanan Services

As accountability to investors, Guvera pivots into DragonFli, focusing on Indonesia, India and China

After getting rejected until the IPO submission is blocked from ASX (Australian Securities Exchange – the local stock exchange), the service streaming Guvera's music is getting worse and worse. Its operational activities have become increasingly "stalled" and have begun to be massively stopped. Meanwhile, one of the Co-Founders of Claes Loberg is also reported to have resign as director, as well as his colleague Steve Porch who began to give up. So that currently only Darren Herft is on the board of directors.

However, since the beginning of last year with the encouragement of investors (because it owes a return on investment of up to $1,8 million), Guvera had to pivot as a service. advertising for entertainment services. Named DragonFli, the service will be focused on users in Indonesia, India and China.

Application Guvera which exist in mobile marketplacepalce has also beenrebrandingbecome DragonFli. From the information found on the Guvera app page on Google Play they will change most of their services. What was originally just a service streaming music is now combined with information with brand. Complete with playlist recommended brand The.

Guvera Limited is noted to have raised a total investment of $185 million during 2008 to 2016, from at least 3000 shareholders. To rebuild Guvera, Herft asked two volunteers from the ranks of investors to help with business operations. So Messrs Loberg and Porch were appointed to fill the position. Each has a shareholding of 11,5 percent and 6,5 percent.

Herft, Loberg and Brad Christiansen founded Guvera in 2008 and launched the MP3 site two years later. Along with the development of the music lover model, Guvera has transformed into a service streaming, working directly with music label companies for licensing. Business models offered freemium, and managed to attract 17 million users worldwide.

In Indonesia, Guvera has been present since February 4, 2014. The Australian music service also continues to perform service optimization, one of which is by collaborating with brand and perform application updates. The application was last updated to version 3.0 and was inaugurated in Jakarta at the end of March 2016. The last update brought social features in the app line.

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