1. Startups

Claim Profit, Startup SendinAja Ready to Expand Market

SendinAja's users have now reached more than 40.000 and serve 26 provinces in Indonesia.

In the midst of the rapid development of e-commerce services in Indonesia, the most complete logistics aggregator startup from Yogyakarta, KiriminAja, the claim succeeded in posting a profit in the first year. 

This startup is known to have increased since its emergence in 2020 with the achievement of revenue in the first quarter of 2022 (January - March), equivalent to the achievement of total revenue in 2021. This shows the rapid development of SendinAja.

To DailySocial.id, the CEO and Founder of SendinAja, Fariz GTJ said, one of the factors driving his business to grow rapidly is that the platform is here to provide solutions for MSMEs or online businesses so that cash flow ( ) better through faster disbursement of COD.

Escorted by the former Director of Coca Cola

As a new player in the shipping sector, SendinAja does not want to be left behind and is committed to innovating and strengthening its position by officially appointing the former Director of Coca Cola, Budi Isman, as president commissioner in November last year. The joining of Budi Isman is expected to help provide strategic direction in solving logistics problems in Indonesia.

So far, the innovations offered by the SendinAja platform are focused on make package delivery easy, where the sender can choose various expeditions in one application and serve COD (Cash-On-Delivery) and Non-COD needs. 

One of the superior features of this aggregator is the rapid disbursement of COD funds, which is 1x24 hours. The sender doesn't have to bother delivering the desired package himself, just order on the spot and the courier from the chosen expedition will pick up the package at the pick-up address. 

As a logistics aggregator, SendinAja has an integrated ecosystem with a wide selection of combined expedition partners so that it is more complete to find the best expedition. Among them are JNE, J&T, SiCepat, AnterAja, ID Express, JX ID, and SAP Express Courier and are currently under development for instant courier services. The delivery area is also able to serve to 26 provinces in Indonesia. 

From the convenience and completeness offered, currently SendinAja users have reached more than 40.000 users. SendinAja, who saw this good growth trend, stated that it was ready to expand its wings by providing other needs, namely entering the overseas shipping market and fulfilment.

The future of logistics aggregators

Logistics aggregator is a service that connects sellers, buyers and companies in the field of freight forwarding. This service helps businesses to carry out shipping management appropriately.

The agreed expedition party will come to take the seller's order, the seller does not have to bother coming to the delivery office. It cuts down time especially when the sales business is busy so that buyer orders can be delivered faster. The role of logistics is very crucial, especially when there is a demand for delivery of goods from businesses online such as e-commerce in the country continues to grow rapidly.  

Report Ken Research 2019 said, in 2022 alone, e-commerce consumers are estimated to increase to 65 million and the Indonesian logistics market is estimated to reach a value of $74.9 billion with a CAGR of 6.0% in 2023.  

Even for the last three years, DailySocial.id has seen the value of investment for logistics startups in Indonesia as well continue to experience rapid growth. Until July 2021 alone, the value of funding disbursed by investors has almost doubled (2x) compared to funding throughout 2020. From $182,9 million to $364 million. Of course, this is a good indication for the ecosystem and is a trigger for innovation to solve various logistical problems in the country.

 

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