Challenges and Opportunities for "Green Startup" Growth in Indonesia

One of the reasons for the slow growth and penetration of services green startups is the undeveloped existing ecosystem. However, according to Co-founder & CEO Ecoxyztem Jonathan Davy, although there are still a small number of local startup activists who try to provide solutions around renewable energy, energy efficiency, to waste management, it is estimated that in the next few years the number will increase.

Build an ecosystem

There are some interesting notes shared by Jonathan, based on his experience going directly to the environmental sector. Starting from the background of startup founders who must really understand the existing solutions and problems, to the potential to work on a more profitable B2B segment.

This is the right step to take, seen from a market that is much more scalable than B2C. Massive adoption is needed until affordability when a startup that focuses on climatetech started his business to B2C. Apart from B2B, the potential that can then also be worked on is targeting B2G.