Carro Enters New Car Sales, Strengthens Collaboration with Tokopedia

Car buying platform Car again expanding its collaboration with Tokopedia. This time, the collaboration that has existed since 2020 officially announced the presence of more than 50 payment options for purchasing certified used cars on Tokopedia.

Contacted by DailySocial, Carro Co-founder Aditya Lesmana said, consumers can now enjoy more flexible financing options at Tokopedia. Carro collaborates with a number of finance companies in Indonesia to facilitate payment types, both cash and credit with options down payment (DP) tenor, and desired insurance.

"Last year was a year full of challenges for us. However, the Covid-19 pandemic actually triggered the automotive industry to innovate. We took strategic steps, one of which was with Tokopedia. This had a positive impact where the demand for certified used cars increased by up to 600%," Aditya said.

In July 2020, Carro expanded access to certified used car purchases by opening Carro Automall through the Tokopedia platform. This collaboration allows more than 100 million active Tokopedia users to view and buy certified used cars on the platform.

According to Aditya, the trend of buying cars online contactless have increased 100% from month to month. As of September 2020, three out of ten cars were sold, occurring simultaneously contactless. With the increasing trend of buying cars online, Carro will continue to open up collaboration opportunities with the platform marketplace in Indonesia.

"Sales of new used cars show a positive trend, especially in the midst of a pandemic. This change has an impact on the automotive sector in Indonesia in line with the increasing demand for mobile phones globally. online," he said.

In addition to financing options, Carro also announced its new chapter by entering the new car market segment. This step was taken in line with the optimism of Indonesia's economic growth this year.

Citing data from the Association of Indonesian Automotive Industries (GAIKINDO), Aditya said that domestic new car sales are predicted to reach 750 thousand units in 2021. This prediction has taken into account Indonesia's economic growth potential, which is projected to grow 3 to 4 percent. GAIKINDO also believes that people's purchasing power for new cars will improve this year

"We are optimistic that the automotive industry in Indonesia and Southeast Asia, both in the used car and new car market sectors, will recover in 2021. Technological advances, collaborations, and adaptations carried out by various stakeholder in the automotive industry to develop an online business will encourage car sales," he explained.

He considered that the automotive industry continues to grow and transform over time. Transactions through digital platforms certainly make it easier for consumers to find out more detailed product information, prices, payment options, features, to the complete history of the car.

Meanwhile, in a written statement, Tokopedia's AVP of Business David Kartono said the partnership with Carro is an ongoing effort to encourage all opportunities for the people of Indonesia. He hopes that this collaboration can help encourage economic recovery in Indonesia through digital platforms.

Carro is a car buying and selling platform in Southeast Asia with transactions of more than $1 billion in 2019. The company offers the convenience of buying cars with transactions online and checking the car offline at Carro Automall which is located in Bekasi.

Carro claims this Automall as showroom The largest certified used car in Indonesia. In addition, Carro also offers sales of used cars and trade in new cars from various brands online contactless on the platform. To increase offline experience Before consumers make transactions, Carro also provides facilities Test Drive which can be ordered through the Carro and Tokopedia platforms.

The startup, which was founded in 2015, uses a C2B and B2C business model where consumers can sell used cars through the Carro platform and offer them to consumers again. In this vertical, Carro competes with a number of players, such as OLX Autos and Carsome.