How to Research Best Selling Products in Various Marketplaces, Important Steps to Get into the Market

Product research is one of the most important stages for every business actor before starting to produce and distribute their goods. Product research is important to do to avoid potential losses in the future.

The purpose of conducting product research is to find out market trend, starting from the products that are most needed, most liked to the most sought after by today's society. With product research, business actors can estimate the profit prospects of the products to be sold.

In addition, product research can also predict the potential of these products, for some time to come. Now, one of the easiest ways to research products is to use information on the marketplace. For example, Tokopedia, Shopee and Lazada.

Product Research on Popular Marketplaces

In addition to selling, the marketplace can be a suitable place for business actors to conduct product research. Multiple shopping sites online The most popular in Indonesia, such as Tokopedia, Shopee and Lazada, usually provide complete information regarding their products.

Each marketplace has its own way of presenting information about its best-selling products. Even so, business actors need to know each way from each marketplace, in order to enrich their research results.

How to Know Tokopedia's Best Selling Products

Tokopedia is one of the most popular marketplaces in Indonesia today. This marketplace can be used as a reference source for business actors, in exploring selling ideas. Tokopedia also provides complete product information, including those related to the best-selling products.

To find out the best-selling products on Tokopedia, business actors can take the following steps:

• Go to the official Tokopedia site HERE or through the application which can be downloaded on the Google PlayStore/AppStore.
• Login using a registered account, if not registered, you can register an account first.
• After logging in, on the main page of Tokopedia, there is a display like the following. Start by browsing the "Categories" menu on the Tokopedia page.

• Then, in the category section, there will be various types of products sold on Tokopedia. Choose the type of product or item that you are interested in finding out.

• To find out the best-selling products from the type of product or item that has been selected, you can take advantage of the "Sort" feature provided by Tokopedia. Select “Sort by Review”.

Products in-ranking based on reviews, it is not the product with the most purchases, but the product with the purchase with the most good reviews.

This information can help business actors to identify potential products to be sold in the future. The better the product reviews, the better the quality of the product. So, it can be the right product to sell.

How to Know Shopee's Best Selling Products

The best selling products on Shopee can be found by doing the following steps:

• Open Shopee's official site HERE or through the application which can be downloaded on the Google PlayStore/AppStore.
• Login using a registered account, if not registered, you can register an account first.
• After logging in, on the Shopee main page, the product categories that are sold on Shopee will be presented. From these product categories, just search for what kind of product you want to find out.

• After selecting the type of product or item as a target, the best-selling product research can take advantage of the “Best Selling” feature at the top of the Shopee page. The “Best Selling” feature on Shopee will sort the most sold products.

• It should be noted, at the very top of the products that have been sorted by number of sales, there are advertising products. Even though they are at the top, advertising products are not necessarily the best-selling products on Shopee.

How to Know Lazada's Best Selling Products

Slightly different from the two previous marketplaces, Lazada's best-selling products can be identified in the following ways:

• Go to Lazada's official website HERE or through the application which can be downloaded on the Google PlayStore/AppStore.
• Login using a registered account, if not registered, you can register an account first.
• To find out the best-selling products on Lazada, you can take advantage of the “Search” feature, which is located at the top of the Lazada main page.
• This can be done simply by typing the first letter of the product you want to find out. For example, the letter “K”, Lazada will automatically recommend the best-selling products, under the typed letters.

• That way, the products that appear automatically are the ones that can be used as selling references by business actors.

For business actors, studying the types of products and prices of competitors' goods as a reference is the right step before starting to produce and market products, both physically and mentally online any way offline.

From the three researches from several marketplaces above, the results can be compared with each other. Thus, the product research carried out is richer and more convincing. That way, the risk of loss due to lack of product enthusiasts can be avoided.