Buzzer Is: Definition, Function, and Impact of Buzzer Existence

The word buzzer is one of the words that we often encounter in conversations on social networks. The term buzzer usually appears when discussing a topic that is currently trending or viral on social media.

If you play social media, you might find topics that are hotly debated. So this trending topic might have been deliberately created by a group of buzzers with a particular interest.

This article explains what a buzzer is and how it works. For those of you who want to know more, let's see the discussion below!

What are Buzzers?

In general, a buzzer is an individual or a group of individuals who are paid for their services to advertise, campaign or express something. Basically the buzzer is used as a marketing or advertising tool, as a business strategy to promote products.

The term buzzer has become popular in Indonesia since the 2019 general election. Buzzer is used as a service that is always related to disclosing political issues, promoting political figures or groups on social media, and winning political contests. Even the buzzer can be used as a service to reduce the credibility of opponents of other political parties.

Apart from being used to vote for politics, buzzers are also used as advertising services in the entertainment world. For example, when a new artist releases a new album, the artist usually needs a buzzer to increase brand awareness in the community through social media accounts regarding the release of the artist's new album. When the topic of this new album is busy on social media, this new album becomes a trending or viral topic on social media.

Buzzer function

The main function of the buzzer is to create a social phenomenon as an advertising tool on social media. Buzzers use social media to increase consumer awareness of products.

By constantly promoting something, a buzzer can expand a brand's reach. In addition, with the help of social networks that can be accessed endlessly in space and time.

In addition, buzzers can influence public opinion through various campaigns that they present on social networks. This buzzer service is commonly used in business marketing, political marketing and many other fields.

Buzzer Impact

• Positive impact

Social media buzzer has a positive impact on social media. Buzzer is an option to increase product marketing. The public knows that the product is advertised or viral through the buzzer, thereby increasing sales of the product.

• Negative impact

In addition to the positive impact, the existence of the buzzer can also have a negative impact. Buzzers can tarnish the image of political opponents or fight them on social media. Buzzers can harm other people by sending wrong information or opinions. Therefore, social media users must be careful in choosing social media information.

From the discussion above it can be concluded that the buzzer is someone whose job is to raise a problem. Its purpose is to raise public awareness about a topic.