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Business Super Ecosystem, Bhinneka Innovation in Accelerating Digital Economy Transformation

To make it happen, Bhinneka also cooperates with various city governments, MSMEs, and associations.

The digital economy industry actually embraces all business and business sectors in society. The trade economy sector is no exception. Since digitalization started in Indonesia, it didn't take long for this sector to quickly transform into a E-commerce, in both B2C and B2B business models.

Almost three decades ago, or to be precise in 1993, one of the technology entities engaged in the industry E-commerce that is Bhinneka has been established until now to be an industry pioneer E-commerce in Indonesia. A company that is well-known as a provider of 3C products (Computers, Communications, Consumer Electronics) continues to become B2B e-commerce market leader in Indonesia by working on various services.

Do not stop developing its business, currently Bhinneka already has 6 business sectors, namely Information Technology (IT) and Internet products Maintenance, Repair & Operation (MRO), digital printing solutions, offline store and service centre, business solutions, B2B2B marketplace platforms, to digital products.

Business Super Ecosystem Bhinneka presents services marketplace and e-Procurement

28 years of serving Indonesia, Bhinneka continues to strengthen its B2B services by presenting new innovations, Business Super Ecosystem. Bhinneka strategy to become a player E-commerce Leading B2B in Indonesia.

The business ecosystem built by Bhinneka since the end of 2019 helps accelerate the transformation of the digital economy by providing technology for all business people in all sectors and scales.

Concept Business Super Ecosystem  Bhinneka is to present business solutions from upstream (raw materials, semi-finished goods) to downstream (end-products). Namely connecting business people enablers starting from producers of goods, service providers, fintech and logistics, to customers consisting of micro-enterprises, SMEs, and enterprise. Making it a wider and unlimited ecosystem.

Business Super Ecosystem It presents two digital solution services, namely: marketplace and e-Procurement marketplace . These two digital transformations target various segments ranging from local government, private sector, academics/universities to professional organizations.

For example, Bhinneka is believed to hold marketplace in several universities and municipal governments in Indonesia. To date, Bhinneka has collaborated with three universities and three municipal governments. In its establishment, it is subject to 0% investment for the manufacture of mini marketplace this. This allows many communities, organizations, institutions, and governments to create revenue streams (revenue streams) is new in the digital transformation umbrella.

Some of the results of Bhinneka's collaboration with universities in the marketplace section, finally presenting "SetSail BizAccel" namely campus marketplace President University, "Biemersshop" owned by Bunda Mulia University, and "UII Gerai" owned by UII Yogyakarta.

Bhinneka together with the President University business incubator team to MSME players from Karangraharja Village, Cikarang, last mid-November in an effort to foster and accelerate the digital transformation of MSMEs in the country. (Source: Bhinneka.com)

Development concept campus marketplace This is to provide facilities that can be accessed by the entire academic community until the alumni of the academic community make transactions. Everyone has the opportunity to be merchant. An interesting innovation that can become a learning space and direct business practice because Bhinneka indirectly provides market share for business actors in the campus realm. In fact, according to his commitment, merchant The campus is also included in the Bhinneka curation to serve procurement in the government's Procurement Defense program which is worth up to IDR 50.000.000,00 (Fifty Million Rupiah) per transaction.

On the other hand, the city government is also cooperating with e-marketplaces Bhinneka is embodied in the digitization of local MSME actors in order to maximize public services and boost regional spending needs.

Because, based on LKPP notes In the highest procurement of goods/services transactions through e-catalogs for the period January 2020-May 2021, the absorption of the budget for goods/services from imported products appears to be higher, at Rp. 31,3 trillion.

Several city governments that have collaborated with Bhinneka to address this problem are the Mojokerto City Government, Ternate City Government, and Surakarta City Government.

In developing its business, as said at the beginning, Bhinneka also spreads its wings by offering services e-Procurement Marketplace. This service is designed to centralize interactions between organizations, customers and vendors to increase process speed and efficiency procurement for the corporate segment, SMEs, and government agencies.

Reporting from Kontan.co.id, for service e-Procurement, Bhinneka offers cost efficiency up to 25% per year through the Bhinneka Bisnis platform (business-to-business/B2B), and in collaboration with LKPP for government procurement by offering 150.000 SKUs from 9.000 suppliers. This determination is based on LKPP Procurement Performance data as of May 17, 2021, regarding the government goods/services procurement expenditure budget (PBJP) for the 2021 FY 606,6 government amounting to Rp XNUMX trillion.

Business Super Ecosystem like Bhinneka's will be “The Next Big Thing”?

Seeing the various practices that have been built by Bhinneka above, it seems that it opens wide business opportunities that can be easily personalized.

In addition, in 2020, Indonesia became a country with a score of Global Entrepreneurship Monitor's National Entrepreneurship Context Index (NECI GEM) highest. This means that Indonesia is a very conductive country for the growth of all types entrepreneur. So, this can be an opportunity for Bhinneka to develop its business smoothly.

B2B models E-commerce such as Bhinneka is expected to continue to grow in size. Indonesian Minister of Trade stated that the growth of the digital economy will grow eight times, from Rp. 632 trillion to Rp. 4.531 trillion. In this case, E-commerce contributed and had a very large role, namely 34% or equivalent to Rp. 1.900 trillion. It is estimated that the B2B sector or business-to-business will also grow by 13% or equivalent to IDR 763 trillion in 2030.

User height E-commerce in Indonesia can be directed to make transactions offline. Draft Online-to-Offline (O2O) is expected to be applied properly, because Online-to-offline (O2O) trade is a business strategy that can attract potential customers from online channels to make purchases in physical stores. O2O can identify customers in the room online, such as through email and Internet advertising, and then using a variety of tools and approaches to entice customers to leave the space online and can make transactions offline.

Long before it popped up E-commerce which implements the concept of O2O (online-to-offline), Bhinneka becomes E-commerce the first to offer an omnichannel concept with integrated sales channels (platform & physical store) reinforced with 10.000+ vendors & merchants, 2.500.000 SKUs, and a total of 1.500.000+ MSMEs, corporate customers, government agencies.

As before, the successful pioneer of online commerce, two development programs marketplace and e-Procurement marketplace This was an effort for Bhinneka to strengthen its position to always be at the forefront by building Business Super Ecosystem (B2B2B ecosystem) that will be the future of the industry E-commerce B2B

With this, it is hoped that the innovations made by Bhinneka can really accelerate the growth of the digital economy in Indonesia, and can direct MSME actors to digitize. In this era of digital society, we should take full advantage of digital technology.

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