Bukalapak Expands “BukaSend” Logistics Service Aggregator in the Form of an Agency

Bukalapak announced the expansion of BukaSend's logistics service solution, which is now available in the form of an agency on the Bukalapak Partner application. Previously, this solution was present in the Bukalapak consumer application since 2019 to make it easier for sellers to send goods to buyers in several options.

By expanding as an agency, it will open up wider opportunities for MSME players to become freight agents for a number of logistics service providers in the country, such as SiCepat Express, J&T Express, Lion Parcel, Ninja Xpress, Anteraja, and Grab without capital. It is claimed that since being present in the Mitra Bukalapak application, the number of BukaSend agents has reached more than 12 thousand spread throughout Indonesia.

In a virtual press conference, President of Commerce & Fintech Bukalapak Victor Lesmana said, the pandemic situation has driven the development of the industry E-commerce as a means of community in meeting their needs. Along with that, the role of technology is getting bigger in helping logistics industry players to answer this need more efficiently.

"However, along with the increasing internet penetration in Indonesia and the rapid development of infrastructure by the government, providing large numbers of offline pick-up points has become one of the main challenges for logistics business in Indonesia," he said, Tuesday (30/11).

Victor continued that this challenge was caused by the difficulty of building a connectivity network in Indonesia. Although there are 270 million people, Indonesia has only 4.800 post offices and less than 30.000 bank branches and approximately 100.000 ATMs, although there are more than 100 commercial banks. Therefore, connecting all regions in Indonesia, both urban and rural, which contributes to more than of Indonesia's GDP, becomes very difficult.

However, this challenge can be solved by using the warung as a connecting point. Bukalapak introduces BukaSend agents to expand the network drop points logistics to make it easier to pick up goods. Also, making it easier for online sellers to find delivery point for courier services. Bukalapak Partners who become BukaSend Agents can also earn additional income from this service. The same applies if you only become an agent of BukaSend.

Manager of E-Commerce Relations J&T Stevan Valentino added, with the developments that occurred with Bukalapak Partners, J&T managed to save costs pickup with coverage wider. Another important thing is that the pick-up service from J&T can be optimized through partnerships like this.

"Pick-up service This is certainly a solution for J&T users so that they can continue to deliver goods safely and comfortably in the midst of a pandemic," said Stevan.

Victor said that the process to become a BukaSend agent is not difficult, it is enough to download the Bukalapak Partner application. Then, select the BukaSend Agent menu and fill in the sender and recipient data, then the partner can send the goods. BukaSend agents can enjoy competitive commissions, up to 35% of the total shipping costs and various other marketing promotions.

BukaSend users can also enjoy various other benefits, such as integration with sites, applications, and APIs; guarantee is definitely picked up; real-time tracking; thermal printing receipt; membership, monthly commission reports, and so on.

“The requirement to become a BukaSend agent is enough to have the Bukalapak Partner application. It's also not limited because you don't have to have a warehouse, a business, you can just do it at home,” concluded Victor.

BukaSend's solution is not much different from the solution offered by Shipper. Meanwhile, Shipper, Anteraja, and MrSpeedy are also working with DANA for DANA Delivery to make it easier for users to send packages using courier services. last mile.

Logistical potential

E-commerce is the motor of the digital economy in Indonesia, which continues to grow today. Based on research e-Conomy SEA 2021 released by Google, Temasek, and Bain & Company, sector E-commerce is still the driver of the digital economy with 52% or $53 billion growth.

In the regional realm, this sector continues to be supported by large investments to support the e-commerce industry of $2,5 billion in the first half of 2021 alone, including investment received by J&T Express. As much as 28% of the region's population is estimated to now have same day delivery coverage (same-day).