Broom Expands to Offline Showrooms, Makes it Easy for Used Car Dealers to Reach Consumers

Broom used car ecosystem startup startup is starting to explore bisnis showroom offline named BroomHive with prime location in Jatiasih, Bekasi. BroomHive is expected to make it easier for dealers showroom to sell units easily and quickly and give consumers access to a wide selection of used cars.

In its inauguration today (25/5), Co-Founder and CEO of Broom Guide Adi Laras said that his party chose the Bekasi location because according to internal data, the city has shown fantastic used car sales and purchases over the past two years, as well as the distribution of dealers who have partnered for West Java coverage, most of them come from Bekasi.

"From 5000 showroom who have partnered, as much as 30% from West Java. Then from there, most of them are from Bekasi. So we are sure to start from Bekasi first. We still don't know the next city plan, we are still looking for a location due no you can as long as it is," said Pandu.