Blibli and BCA Release “Co-Brand” Credit Cards

Blibli and BCA announce the launch of credit cards co-brands BCA Blibli Mastercard Credit Card, to increase online shopping transactions on e-commerce platforms. The entire application process is carried out through Blibli app via icon thumbnail "KK BCA Blibli".

Director of BCA Santoso explained that the pandemic has changed consumers' daily shopping habits to digital platforms. This habit will continue when post pandemic, and needs to be anticipated by banks in order to remain relevant to the conditions.

“Before cooperation co-brands Currently, we have a partnership with Blibli and the progress is always showing improvement. Blibli meets various consumer needs, we are also seeing progress BlibliMart showed a significant increase. We want to be present in various consumer needs," he said during a virtual press conference, Monday (11/10).

Co-founder & CEO of Blibli Kusumo Martanto added, this collaboration is the first in the sector E-commerce Indonesia, which utilizes Mastercard Sonic technology to ensure quality security and transaction convenience. "At the same time strengthening the synergy between BCA and Blibli in presenting innovative solutions," he said.

The BCA Blibli Mastercard Credit Card targets Blibli users who are familiar with digital shopping. The submission process is completely online in the Blibli application via the “KK BCA Blibli” thumbnail icon. If you are already a BCA debit customer and already have a BCA credit card, it is enough for the customer to provide the previous credit card number so that it can be sent to their home address or contact call center BCA.

If you are already a debit customer, but do not have a credit card, the customer needs to prepare personal data, including ID card, NPWP, photo Selfie, and signature. "We make sure the process" seamless pattern because we target consumers who shop at Blibli who are used to shopping online,” added BCA EVP I Ketut Alam Wangsawijaya.

As a plus, credit cards co-brands it offers various forms of bonuses when shopping at Blibli. Among them, customers will automatically receive welcome bonus up to IDR 650 thousand, free annual fees for the first year, cashback for every transaction in the Blibli application and outside the application in the form of a Blipay balance.

“This Blipay doesn't exist expiry dateso that one day consumers want to shop at Blibli can take advantage of their Blipay balance. This could be value for consumers because there are various discounts and cashback doubled. Although this is not the first time, we want the best,” said Ketut.

Previous unit BCA digital bank "blu" has also established a strategic partnership with Blibli. In the initial stage, this collaboration allows Blibli users to open blu accounts, make payments, E-commerce, to transact via in-app payments.

Easy credit card ownership

Ketut continued, the credit card business has slowed down since the pandemic. However, his party is optimistic that indicators of recovery have been seen, marked by the tourism sector which is reviving. This sector is the largest contributor to transactions in the credit card business.

"The value of BCA credit card transactions until September 2021 will reach Rp42 trillion. This is very positive, if we look at the trend after second waves Covid-19 in July because some offline stores were closed until August.”

Bank Indonesia recorded a credit card transaction volume of 157,01 million times as of July 2021. Overall, year on year (yoy) this figure decreased compared to the same position last year of 164,95 million times. Likewise, nominally, down 7,81% yoy from Rp144,84 trillion to Rp133,52 trillion.

Before Blibli and BCA, there have been several similar collaborations between banking and digital platforms to boost online transactions. Among them, Shopee with Bank Mandiri, then Traveloka with Bank Mandiri and BRI.

Banks glance at the platform online because they have traffic high visits and transactions. Shopee for example, according to iPrice, is marketplace platform with the highest average visit of up to 90 million times over the past year.