Blanjaa.com, Information Center Before Shopping Online

Growth E-commerce as well as sites that provide facilities shopping online turned out to provide an opportunity for startup from Bandung named blanjaa.com to develop a service that provides a place for those who wish to share their online shopping experience.

As described on their site, blanjaa.com focus on website community online shop review, where on this site will gather product buyers from the store online who will provide comments, recommendations, testimonials and their various experiences related to shopping activities online. This site is also expected to become a store catalog online trusted and someone's reference place to shop online.

Site still in development alpha This is, in my opinion trying to find a loophole in the shop's growth online rapidly in Indonesia and the development of social recommendations where buyers trust the recommendations of friends or fellow buyers more than the promotion of the store in question.

Di Shopping, as well as sites that provide services review, later users can join as members and make various comments from their experience with the store online certain, there are different categories of shops online provided by Shopping, ranging from computers, automotive, books, cell phones and various other categories.

Currently, many features are not working, because they are still in the stage of development and feature maturation, however blanjaa.com have prepared various features that they are developing, as described by Aldi, one of the founderShopping, as site user-generated content, there are several strategies they will run to attract a lot of users.

blanjaa.com will adopt the method unlock badges di foursquare, by cooperating with the shop online who already have loyal customers, Shopping planning to create a system badge on users who are adjusted to the amount review or their activities, when users reach certain points then they can get voucher from shops online collaborating with blanjaa.com.

In addition, they will also facilitate various user characters, such as providing review through notes di blanjaa.com, status wall, or just give a rating. The registration process will also be made easier with Facebook Connect, Twitter Oauth, as well as invitations to join for prospective members via email Email.

In addition to providing space for buyers who leave a comment, Shopping will also provide a place for the shop online to join their community, one way is by using the features widget, which is given to the shop online who is a member blanjaa.com, widget it will be placed on the shop site online these, to attract visitors to come to the blanjaa.com.

For monetization matters, as explained by Aldi to DailySocial via Email, Shopping have also prepared several strategies that they will implement, among others, premium accounts for stores online, where registered stores get facilities in the form of features that will help them increase sales, customer relationsand inventory management.

Then Shopping will also implement the system paid rreview, is a system that is intended for shops or products that you want to discuss specifically and are placed specifically on the home page blanjaa.com. The discussion can be done by the editor of blanjaa.com or user. For users participating in the system paid reviews this will be paid according to the rate to be determined by Shopping, and the user must alsounlock badges to join the program paid reviews, which means the user is a 'diligent' member who is active in Shopping.

And one more monetization strategy that will be implemented Shopping is advertising. Aldi explained that this ad could be in the form of banner, as well text ad. Placement is also done on the front page, search results page (sponsored search results), on page review, interest-based advertising/interest from users, as well as other areas, at different rates.

As a site that relies on user activity, honesty matters review, neutralization and discussion that is far from a promotional tone can indeed be a problem, even though it is overcome by a rating system and filtering from other users, but the user's character varies, especially when it comes to the purchasing experience which can be unpleasant, Shopping be prepared for the various 'free' comments that may appear on their site.

In addition to the features mentioned above, there are several more features prepared by Shopping and can't tell DailySocial, kinda secret, maybe they prepared it for official release, Shopping also planning to collaborate with the team developer from outside the team Shopping to speed up the development process.

We'll see what developments will be in blanjaa.com, if I'm interested in seeing the response of consumers in Indonesia, and see the correlation, what is the growth of stores online that is rapidly parallel to the community of buyers, or indeed the shop online is a future business, which will only be 'harvested' in the next 2-5 years.

How about you yourself, have an opinion?