The B2B2B Segment is Proof of Bhinneka as the Leading B2B E-commerce Pioneer
B2B business contribution accounts for 80% of the total Bhinneka business, the rest comes from B2C business
More than two decades Bhinneka has been able to solidify its position as top of mind for e-commerce brands B2B, especially in the 3C category (Computer, Communications, Consumer Electronics). This is reflected in the survey DSInnovate for “B2B Commerce Services in Indonesia 2018”, as many as 32,7% of respondents chose Bhinneka as the most popular platform. Then followed by Ralali, Bizzy (now a Warung Pintar Group), Mbiz, and others.
Maintaining this position is certainly not an easy thing. It takes continuous innovation to stay relevant to the market. In a joint interview DailySocial.id, Chief of Commercial & Omnichannel Bhinneka Vensia Tjhin explained, the company has a strong presence as a company e-commerce brands B2B because so far they have consistently worked on this market.
As a result, when expanding outside of its segment, such as B2C, it still pays attention to the main advantage, namely entering with the campaign as an affiliate malebrand.
"assortment we also slowly entered with products that are identical to the choice of the boys, which are the same as the needs of corporations. From here we enter everythingstore like marketplace in general."
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