BCA Digital Introduces "blu" Mobile Banking Application, Expands Main Business Market Share

PT Bank Digital BCA (BCA Digital) officially introduces the application mobile banking "blu" which carries the concept branchless banking and embrace the digital ecosystem. In the early stages, the new blu will be available on July 2, 2021 for Android users, and will follow in the near future for iOS devices.

CEO of BCA Digital Lanny Budiati said, Digital BCA has three main focuses, namely being generator customer base for BCA Group, nurturing new customers and expand the ecosystem already owned by the parent company, and become tech incubators by trying new ways of working that can be utilized by the parent company on a large scale.

"The user segment, strategy, and business model of blu are different from the BCA Group. blu is expected to be able to attract new customers who have not been served before so that they can increase market share as a group," he said at the BCA Digital Media Gathering which was held virtually (30/6).

BCA Digital through blu will target young people and people of all ages who are tech savvy. Lanny revealed, blu is positioned as "the next generation bank" which can give users the freedom to organize and manage their finances.

"Our main target is to provide users with a comfortable and safe transaction experience. One of the benchmarking Our goal, for example, is to provide transaction convenience, such as a green tick on the mBCA application. We hope this year we can pocket hundreds of thousands of blu users," he added.

Blue features

According to the concept branchless banking that he carries, BCA Digital only has one head office without a branch office. The opening of a blu account is also completely done automatically online with support call center "haloblu" which operates 24 hours a day.

There are several features and superior products offered by blu. First, blu Account or an account for transactions. Second, blu Savings or savings accounts that can be opened up to ten savings accounts in one account without a number.

"Why don't customers just have one account? From our research, it turns out that they divide accounts for their respective purposes. For example, accounts for education and daily shopping needs," said Lanny.

Furthermore, there is a blu-gether feature that allows users to open a joint account. The account holder can invite up to ten other users into this account, where they can view the mutation and balance. For example, if there is a withdrawal of money, all members who are members of the account will receive a notification.

Finally, blu Deposits which the company claims are the only deposits that can be added to the balance (top up). With a note, this top can only be done up to H+6 post-account opening. Lanny added, this deposit can be withdrawn before maturity

BCA Group network and digital ecosystem

blu users can make cardless cash withdrawals at all BCA ATM networks in Indonesia. The maximum withdrawal is IDR 1.250.000 per transaction and IDR 7.000.000 per day. According to Lanny, the process of withdrawing cash from the blu application will be similar to withdrawing through the mBCA application.

"We will also prepare cash withdrawals on the network convenience stores. For now, we are exploring whether blu needs a physical card or just a virtual card. We want to see the response from the customer first, but all possibilities can happen," he said.

Meanwhile, BCA Digital's CTO & COO Iman Sentosa said that his party was preparing the development of infrastructure as well as a digital ecosystem for BCA Digital. One of them is ecosystem E-commerce. With this collaboration, BCA Digital is expected to function like Bank-as-a-Service (BaaS) where blu can be integrated into this digital platform.