Part of the GoTo Ecosystem Integration, Pluang is Now Entered into Tokopedia Emas

Pluang is officially present in the Tokopedia application as an alternative option to invest in gold. Pluang itself is a portfolio of Go Ventures, part of the GoTo Group, so it can be said that Pluang's presence is part of the integration of the group ecosystem.

Go-Ventures was involved and led Pluang's funding of seed, series A, and series B funding.

In the journey of Tokopedia Emas, since it was first released in 2018, the company partner with e-mas, Orori's gold investment platform. However, it stopped because, at that time, e-mas did not have a permit and the OJK asked OJK to stop its operations until it got permission from CoFTRA. Then, the partnership turned to the Pawnshop, marked to begin since early 2019 until finally Pluang started to join.

VP of Fintech and Payment Tokopedia Vira Widiyasari explained, collaboration with strategic partners has always been the company's commitment to help people from all backgrounds to start investing online.

“Some of the added values ​​that can be enjoyed by the community thanks to the collaboration with Pluang at Tokopedia Emas, among others: an easier process of buying and selling gold, so that anyone can follow it, free of additional costs, as well as the difference between the selling price and the purchase price (spread) which is relatively stable,” he said in an official statement.

Pluang's Co-Founder Claudia Kolonas said the same thing. He hopes that this collaboration can make it easier for people to buy investment asset classes because it can be done, even through platforms E-commerce though.

Separately when contacted DailySocial.id, Head of Investment and Insurance Tokopedia Marissa Dewi explained that Tokopedia's internal data as of June 2021 recorded for more than two years, The number of registered users on Tokopedia Emas grew almost 24 times and came from various backgrounds.

"Although we have not been able to convey specific data regarding the nominal transaction, what we can say is that gold buying and selling transactions through Tokopedia Emas grew almost 28 times over the past two years (data as of June 2021)," said Marissa.

One of the company's programs to encourage investment is to intensify the Wednesday Savings Movement to get people used to investing in gold or mutual funds through Tokopedia.

In the FAQ site on Tokopedia, there is no specific difference between buying and selling transactions at Pluang and Pegadaian, both can start investing in gold starting from Rp. 5 thousand. However, for the difference between the purchase price and the selling price, in Pegadaian it is seen as fluctuating, while in Pluang it is set at 3%.

Users can take advantage of both businesses This is for investing, but savings on each of these platforms cannot be combined and transferred. If the user is already a Pegadaian user and wants to register at Pluang, he must register, and vice versa.

In its efforts to encourage investment penetration among young people, Tokopedia takes its position as pintu sign in to introduce investment products to mass market who are still unfamiliar with the investment world. Therefore, the choice of investment class tends to be beginner-friendly, namely gold, money market mutual funds (partnering with Bareksa).

Opportunity Strategy as embedded platforms

Tokopedia adds to Pluang's line of partnerships to expand investment penetration --with a strategy embedded platform-- after DANA, Bukalapak, and Gojek. This entire partnership is for the expansion of the digital gold investment asset class.

Currently, it is claimed that there are more than 3 million registered users through Pluang. In a joint interviewDailySocial.id some time ago, Claudia said gold is still a favorite of Pluang users in investing. Nevertheless, Pluang continues to introduce various other investment asset classes, ranging from Micro E-Mini Index Futures, cryptocurrencies, and mutual funds.

In providing these asset classes, the company also works closely with industry players. For example for crypto assets, with Tokocrypto and Zipmex, while for mutual funds partnering with various trusted investment managers.

“With the position as one stop investment app, Pluang wants to embrace all potential users who come from various risk profiles. For now, the majority user we still choose gold as their portfolio, for the S&P 500, crypto assets and mutual funds are arguably the new asset class. booming. Pluang itself has just launched its mutual fund,” said Claudia.