AXA Mandiri and AXA Officially Launch Social Media Command Center

In order to launch the socialization of the national financial literacy program that will reach the wider community, AXA Mandiri and AXA today (23/6) officially introduced their first digital platform called Social Media Command Center (SMCC). This is AXA's next step in targeting the digital segment, after previously launching custom e-commerce portal selling life insurance products.

"Digital transformation is a new strategy for the insurance world in Indonesia to increase the effectiveness of facilitating access for insurance service providers to communicate, interact, and serve customers," said AXA Indonesia Country CEO Randy Lianggara at the SMCC inauguration.

According to Randy, customer centricity or which means that focusing on customers is their main vision, later the implementation of SMCC is expected to allow them to be more proactive in communicating with customers so that they are able to provide much higher quality services.

The investment, which is reported to be worth US$ 200,000 (approximately Rp 2.7 billion) is AXA and AXA Mandiri's response to data from the Indonesian Internet Service User Association (APJII) that Internet users reach 88,1 million or 34.9% of Indonesia's population. AXA and AXA Mandiri do not want to lose momentum to leverage technology to improve their services.

"SMCC will help sales through digital channels through content created based on the interests and needs of customers," added AXA Indonesia Chief Marketing Officer Emmanuel Wehry.

Through SMCC, analysis of insurance industry trends is carried out using today's most advanced technology that can monitor conversations on the Internet and social media including input and opinions from customers. SMCC also has a mini studio facility that can produce video, audio, and video content websites.