AXA Mandiri Launches E-commerce Portal for Life Insurance

One of the insurance companies in Indonesia, AXA Mandiri continues to take various digital approaches in order to gain a wide market reach. By entering the shift in consumer trends in using the internet for daily needs, AXA Mandiri officially launched a portal E-commerce special purchase of life insurance packages, “Buy Online”. This portal promises an instant insurance application process.

If you still remember, at the end of 2013 then AXA Mandiri too had launched Mandiri Secure Plan life insurance sales package online through the site E-commerceTokone. Tokone itself is a site E-commerce formed by Bank Mandiri launched in 2011. After running for almost a year, through the microsite portal E-commerce Buy Online, AXA Mandiri is now much more prepared to carry out its marketing efforts in the online realm.

“We are aware that there are changes in current trends that inevitably we also have to make various adjustments in order to meet customer desires. We have prepared this portal to make it easier for customers to buy Mandiri Secure Plan insurance packages that we offer online. The process is fast, only 10 minutes,” said Handayani, Director of Alternative Channel AXA Mandiri on the sidelines of a media discussion event in Sudirman, South Jakarta.

Just like when running the program on Tokone, this portal also allows prospective customers to no longer need to be "trapped" in the time-consuming and cumbersome process of submitting conventional insurance applications. According to Handayani, the innovation he developed can also be used as an educational capital for the public about the benefits of life insurance, which can now be obtained easily, simply by accessing a URL address. axa-mandiri.co.id/belionline on any device.

"Microsite This can be accessed anywhere and anytime, so that it will provide convenience for people who want to become AXA Mandiri life insurance customers. Through this site, customers can quickly decide what insurance products and solutions they need, and can get e-policy on the same day after the payment process is complete,” explained Handayani.

In addition to these advantages, Handayani added, with the presence of this special portal, prospective customers can easily obtain complete information about package details and the various benefits of the insurance plan offered by AXA Mandiri. He did not deny, this innovation will help spread the benefits of life insurance in the community.

"Through this site we are sure the level of purchase insurance from online will increase significantly in the coming years,” he added.

For now, purchasing insurance packages through Buy Online can only be done through credit card payments, which is also only limited to Bank Mandiri credit card customers. However, according to Handayani, in the future it will not be closed if the portal E-commerce This insurance will open a payment channel from a third party.

In the realm of local startups, although they don't (yet) serve direct purchases, sites like Insurance88 and CreditGogo is also present as an online platform for comparison of insurance products that are widely available in the community.