Attract New Users, iflix Strengthens Original Content Production

Video on demand service iflix continue to strengthen the production of original content to increase the number of users in Indonesia. This year there will be several local films that will be shown exclusively on the platform.

The latest collaboration that has recently taken place is the presence of the Indonesian horror film "Servant of Satan". The film previously hit theaters and was watched by more than 4,2 million viewers.

The presence of Pengabdi Setan complements the collaboration that iflix has established with local production house Rapi Films after the films Hangout (2016), Jilbab Traveler Sparks in Korea (2016), Melbourne Rewind (2016), and Modus (2016).

This blockbuster film is expected to boost the interest of iflix users, because the film is exclusively available in Indonesia. iflix has obtained the exclusive broadcasting rights of Servant of Satan for 1,5 years and license rights for four years.

"In our pipeline there will be some additional content for iflix Original as one of the strategies in the midst of competition with other platforms because in the future it will lead to [streaming video]," explained iflix Indonesia's Content Manager Alexander Siregar, Monday (19/2).

So far, according to Alex, iflix only has about five to six original content, but two of them are original production content, namely Oi! Take care of Lambe and Magic Hour: The Series.

In presenting iflix Original, his party admitted that for now they have only prepared a number of budgets for marketing, not yet reaching the content production stage. However, Alex was reluctant to reveal the nominal budget that was prepared.

Some of the advantages provided by iflix Original for content owners are the display of the iflix logo before the film is shown in theaters, access to reach iflix users globally, and so on.

"So we and the content owners will promote each other. Help promote iflix in theaters, we'll help when it's time to show on iflix. However, we don't have any production capital to help."

Contribute local content

Alex continued that local content is a strategy that iflix continues to strengthen in reaching new users. The reason is that in the total inventory of iflix Indonesia, even though the number of local content only controls 30%, its contribution to the business is claimed to reach 70% compared to other content.

Based on the top 10 most viewed content on iflix Indonesia, 80% is controlled by local content. Globally, the contribution of content from Indonesia reaches 40% based on minutes and unique viewers.

"Actually, with our local content which is still limited, many people have watched Indonesian films. There are many real reasons why this could happen, there are those who gamble to watch but when they decide to go to the cinema, the film is no longer available. That's why we want to be first window, first screening after showing in theaters."

It is claimed that iflix is ​​now used by more than 1 billion users in 25 countries across Asia, the Middle East and Africa. Offers a variety of content from comedy, drama, Korean drama, Turkish drama, Bollywood, Nollywood, cartoons, favorite movies, live sports and so on.